Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
A Sandbox Skeptic
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Roblox Breaks Into Programmatic
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A New Day For Targeting And Analytics
All Marketing Is Performance Marketing
Bloomberg Media Went Direct And Has No Regrets
The Privacy-Utility Trade-Off
From ‘Big Data’ To Business Intelligence
Unpacking ‘Performance TV’
Straight Shooting With Invisalign
Dispelling Multicultural Myths
#NoFilter With Eyeo’s New Chief Product Officer
Inside Ally Financial’s Big Bet On Generative AI
Generative AI Is Moving From Hype Into ‘Serious Mode’
AWS Wants To Be The Backbone Of Independent Ad Tech
A Healthy Dose Of Programmatic, With Doceree’s CEO
Why Semafor Embraces The B2B Publisher Mindset
Don’t Talk Yourself Into A Downturn In 2024
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