We discuss digital, print and internal marketing to attract dry eye sufferers to our clinics. Everything from IG reel videos to paid Google AdWords and direct mail. You can't always rely on the butts in the chair to feed your dry eye business.
Join the live show on Wednesdays at 8:30pm ET. Register here: https://dryeyehive.com/
YouTube replays
Sponsors: Dry Eye Rescue and Zocular
Focused bi-weekly topic:
Medical Insurance Verification Training | Process and Systems
Vision Plan Basic Training: Guide for Beginners
Hire a remote receptionist | 2-location Costco owner
Outsourcing vision plan claims (exams, glasses, cls)
Perry's eyecare personal journey
Dry Eye Hive | Ep. 3 | Live with Patients!
Blue light lenses. Bullshit or true?
Optician leadership in private practices
Dry Eye Hive | Ep. 2 | "Eyesthetics"
Dry Eye Hive | Ep. 1
Dry Eye Docs Talk Shop - 6 week series
Creating a 6-figure mobile optical business
Frame rep job role and income
Inventory management of eyewear | Optical Obsessed LIVE
Different way to sell a practice
Mystery Shop Calling Practices LIVE
Vision Therapy From Home
Office Hours #1: Fallon Wants to Proactively Change Office But Doesn't Have a Clear Path
Sticker shock, overselling and unhappy patients | Optical Obsessed Live
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