How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity
A great strategy underpins everything we should be doing as marketers. But, ‘strategy’ is something everyone speaks about, but few tell you how to actually build. In this session we will:
- Define what a great strategy looks like
- Show you how to build one
- And teach you how to implement it in the real world
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Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.
Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Redgate Software - Now hiring marketers!
Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.
Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.
Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.
Using AI in social media
The Current State of AI and Its Impact on Marketers - Ross Simmonds
The Future of Marketing - Hubspot MD Mark Barry
How to operate with more courage and less fear - David McQueen
Rapha CMO - What can cycling teach us about equality?
Marketing leadership (no matter your job title) - Ellie Norman, Chief Communications Officer of Man Utd
CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing
Sir John Hegarty speaks The Business of Creativity
Noah Kagan on entrepreneurship
Marketing Effectiveness: Grace Kite and Tom Roach interview one another!
How to get more customer reviews and why they matter
What are the recent changes to email marketing, and how should you react? - Eman Ismail
Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals
How to build a social media strategy step by step
What are 2024’s top social media trends & must-use platforms? - Sophie Miller, Pretty Little Marketer
how to create clear marketing budgets
Market Research with Dana DiGregorio
How to find focus (for you and your boss!) - Wendy Melville
How to create high-impact content when your resources are stretched
Transform your marketing career by being a better public speaker
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast