StubHub’s Secret To Breaking The Internet

Caity Bransby, Head of Global Social - Growth, Strategy, Analytics at StubHub, joins David Brickley to break down how her team built a content engine that taps into real-time trends, drives massive earned reach, and keeps StubHub top-of-mind across sports and entertainment.

They walk through the exact moments that broke the internet—from the Kendrick Lamar tower edit to Coldplay's HR scandal to the Jalen voodoo doll—and break down the real strategy, approvals, and creative instincts behind them.

📍 StubHub social links and campaigns mentioned in this episode:

• Kendrick Lamar vs. Drake / Toronto Tower: https://x.com/StubHub/status/1933210064976031791

• Jalen Brunson voodoo doll TikTok fan: https://www.tiktok.com/@darmiikim/video/7504911161129930030

• Coldplay HR cheating scandal: https://www.instagram.com/reel/DMOer8VsIt_/?utm_source=ig_web_copy_link

• Chapel Roan tour moment: https://www.tiktok.com/@stubhub/video/7552546603509288247

• Billie Eilish "Red Bandana Girl": https://www.tiktok.com/@stubhub/video/7559747224914152759

• Bad Bunny Super Bowl reaction: https://www.instagram.com/p/DPNCRNxDWR-/?utm_source=ig_web_copy_link

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Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

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