Efficiency Bitch, How Ambitious Women Can Have It All Without Doing It All
Business:Management
Hey there,
Today I’m joined by Lisa Eckerle. Lisa is the founder and CEO of The Designer Organizer, a company based in Carmel, Indiana that provides luxury in-home organization, space planning, and organizational design services. She founded her business in November 2019 while working full-time in advertising. In 2021, she made the jump to full-time entrepreneurship and has grown her team, service offerings, and revenue every year since, even amongst a company name change earlier this year.
Her work and expertise have garnered online recognition from esteemed brands such as Crate & Kids, Architectural Digest, West Elm, The Container Store, & mDesign.
Lisa describes herself as a combo of Dorothy from Golden Girls, Sporty Spice from the Spice Girls, and Punky Brewster. She has been married for 11 years and has a daughter named Nina in 2nd grade and a son named Leo in Kindergarten. Her perfect evening is spent outside around a campfire with a glass of red wine in hand.
During our conversation we discuss the emerging professional organizing industry, the strong sense of community amongst organizers, and managing competition locally. Lisa emphasizes slowing down the organizing process to fully understand clients' lifestyles and design customized systems.
Key Takeaways
This was an insightful discussion about both the supportive community and competitive dynamics in the professional organizing industry. Lisa offered practical advice for standing out from local competitors while still contributing value to the broader community. She emphasized not sacrificing your business's goals and innovation in the name of community.
Connect with Lisa https://thedesignerorganizer.com
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