Episode Summary
Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, co-founder and Chief Marketing Officer at AeroFarms, Marc Oshima. AeroFarms is an award-winning indoor farming company that is on a bold mission to grow the best plants possible for the betterment of humanity. Today, Harry and Marc talk about Marc’s background in marketing and how it has impacted his work at AeroFarms. Marc provides his thoughts on the concept of ‘speed breeding,’ speaks to his passion for food and expounds on the concept of utilizing business as a force for good
Episode Sponsor
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Key Takeaways
Tweetable Quotes
“This idea that business can be a force for good expands beyond just the world of agriculture. This is about other verticals and we’re hoping that we can be an inspiration and a catalyst for other companies as well.” (09:04) (Marc)
“Thinking about key genetic traits plus the rapid growing process, that’s really leading to this rapid cultivation, this speed breeding. This is what we think about as the next generation of the indoor farming opportunities that we continue to unlock.” (12:15) (Marc)
“For us, what we’re doing and have been doing in the category of leafy greens is we’re creating different flavor experiences.” (20:54) (Marc)
“We’ve been very specific about how to build our brand. And I think that’s a very important part of the equation today without question. And part of that is the journey with the consumer hand-in-hand and how do we collectively get them to be our brand advocates and brand ambassadors.” (33:30) (Marc)
Links Mentioned
Marc’s LinkedIn
AeroFarms Website
AeroFarms Twitter
AeroFarms Instagram
AeroFarms Facebook
Sponsor Info:
Cultivatd Website
Cultivatd Instagram
Cultivatd’s Twitter
Cultivatd’s Facebook
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