Book Marketing Show Podcast with Dave Chesson
Business:Marketing
Back in Episode 61, we talked about what it’s like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today’s episode, we talk with an author who has gone the traditional publishing route and self-published. She has also set up her own publishing company.
Anna David became well-known as a freelance writer for magazines and newspapers. When her first novel was picked up, her publisher, unfortunately, ended up in the midst of a scandal, and the book was published under a fake imprint.
Although she received plenty of press, the book did not sell well. This was back in the early 2000s, before everyone, it seems, was on social media. But Anna also realized that unless you are a major celebrity, publishing houses will only do so much for your book.
She found even if the publisher is paying you upfront for the book, you still have to know how to market yourself. She also says it’s important to focus on owning your audience and making sure it’s not an audience you’ll lose should you decide to switch to another publisher or self-publish in the future.
Anna has now become a publisher for others with her friend Kristen McGuiness. She helps new authors establish a writing presence, and she also helps authors with their writing and marketing.
One of the most important lessons to take from this episode is just because you’re able to land a contract with a publishing company, it doesn’t necessarily mean success. Even with traditional publishers, it’s still important you know how to market your book yourself.
For more information about Anna, or any of the resources mentioned, visit the show notes at https://kindlepreneur.com/e63
64: Book Launch to Consistent Sales Case Study
62. Best Writing Tools for Authors
61. What Publishing Companies Are Really Like (Insider Story)
60. Marketers & Coffee: Facebook Pages for Authors
59. How to Get Paid Writing Other People’s Books
58. Reviving a Dead Book (Case Study #4)
57. How to Make a Children’s Book
56. Using AMS Ads to Increase Your Sales (CASE STUDY)
55. Book Price Hack that will Make You More Money
54. Creatively Smart Ways to Come Up With Your Book Title
53. Marketers and Coffee: Book Cover Mastery with Derek Murphy
52. Amazon Link Anatomy And Why We Need to Understand This
51. The Cold Hard Truth About Book Marketing Services
50. IngramSpark vs Lulu: What’s the best for Hardcover book creation
49. Using Fiverr for Book Covers - It’s Not What You Think!
48. Marketers & Coffee: Author Conferences
47. Reviving a Dead Book Series (Case Study 3)
46. Social Media for Authors: Big Mistakes Many Make
45. Marketers & Coffee: Proofreading for Your Book
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