I know you know this but let me remind you of something. Your product or service isn’t going to sell itself. I mean, I think we all wish that weren’t the case and we could just slap something up on our website and have people throwing money at us. But clearly that’s not reality. So, it’s not enough to just have a product or service for sale in order to make sales. You need an offer - a solid, desirable environment for your paid product or service. In this episode, we’re going to talk about the 6 ingredients of an offer to make more sells without feeling “salesy.”
“You’re not pushing anyone on anything or even persuading, really. All it is, when you are in the position of having something to sell and creating an offer around it, you are helping someone make the best decision for them.” - Shawn Mynar
“Without a good offer, people will allow themselves to stay stuck in indecisions for a really really long time.” - Shawn Mynar
“The people who don’t need or want what you have to offer aren’t gonna be interested anyway, no matter what.” - Shawn Mynar
“You need to get compensated properly for your work. Please do not forget that, please make that a priority. Your paying clients also need to feel like they’re getting a good deal for the value of whatever that is. They can and does exist.” - Shawn Mynar
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What's Working In My Business Right Now — Ep. 242
How To Price Your Offers — Ep. 241
Why I Don't Recommend Creating A DIY Online Course — Ep. 240
What I Learned During My 30-Day "Do What I Want" Experiment — Ep. 239
10 Questions To Discover Your Brand Identity — Ep. 238
How To Get Your Next (Or First!) 20+ Clients — Ep. 237
Key Takeaways From The "Instagram Is Fake" Trend — Ep. 236
Building Confidence In Your Business — Ep. 235
How To Launch Your Program (Even With A Small Audience) — Ep. 234
Behind The Scenes Of Creating A New Program — Ep. 233
How To Know If People Will Buy Your Offer — Ep. 232
When You Feel Like Giving Up... — Ep. 231
How To Stand Out In A Crowded Industry — Ep. 230
3 Simple Hacks To Immediately Improve Your Copywriting Skills — Ep. 229
Using Paid Ads To Grow Your Business with Frannie Coggeshall of Elevate Her Marketing — Ep. 228
How I Changed My Relationship With Social Media — Ep. 227
The Truth About Passive Income — Ep. 226
A Week In The Life Of An Introverted Online Business Owner — Ep. 225
BEST OF: Create Your Vision For The Year Ahead — Ep. 224
BEST OF: Getting Over The Fear Of Failure — Ep. 223
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