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Show Notes:
A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worked best for us, discussing some details of winning campaigns, and sharing our biggest concern for 2022.
(7:21) Being fluent in “funnel” language
(18:22) Using conversion values and the conversion value/cost column
(27:39) Impression absolute top percentage and impression top percentage
(33:53) The breakdown of Jason's "perfect" account
(46:35) Our biggest concern for 2022 - responsive ad headline usage
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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Wasting Money on Search Partners? (Episode #415)
Using the PANIC Button in Google Ads (Episode #414)
Deep Dive into Call Ads (Episode #413)
Breaking Free from the Algorithm (Episode #412)
SKAG vs STAG (Episode #411)
Google Shopping Tips & Tricks (Episode #410)
8 Important Questions from Listeners (Episode #409)
100% Impression Share (Episode #408)
What Has Changed in 20 Years? (Episode #407)
Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)
Manual Bids are Dead (Episode #405)
Answering Your Questions about Google Ads (Episode #404)
Broad Match Keywords Are Cheaper (Episode #403)
Why Your CPC is So High (Episode #402)
5 Biggest Mistakes I See In Accounts (Episode #401)
How to Rebuild Your Account (Episode #400)
Account Management - Foundations of Google Ads #10 (Episode #399)
Boundaries - Foundations of Google Ads #9 (Episode #398)
Policy Issues in Google Ads (Episode #397)
Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
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