This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands.
In this episode, Ramon Vela dives into the burgeoning e-commerce strategy of “try before you buy” with Benjamin Davis, Founder, and CEO of TryNow. TryNow reshapes online shopping and drives brand loyalty and sales.
We unpack the significance of this approach, its impact on consumer confidence, and how it’s becoming an antidote to the challenges posed by inflation and changing consumer behaviors.
Join us as we explore:
* We start with Benjamin Davis, the founder and CEO of Try Now, sharing his gratitude towards an investor, Ryan, who saw potential in the idea and its execution. It tells how visionary support can bring transformative business models to life.
* Delving into the evolving consumer expectation to “try before you buy,” a shift from traditional online shopping habits. We discuss how this trend fosters a new level of trust and confidence among online shoppers, particularly in an era of price sensitivity and the pursuit of value.
* Discover how offering trials before purchase can significantly uplift brand conversion rates. By targeting hesitant shoppers and increasing consumer confidence, brands can drive incremental sales without immediately resorting to discounts.
* From a wine company that lets customers sample at home to a boot company thriving on a direct-to-consumer model, we highlight varied examples of how this strategy is successfully implemented across different sectors.
* Learn how the “try before you buy” approach is helping businesses cope with inflationary pressures by focusing on customer-centricity, maintaining product quality, and efficiently managing return rates.
* For companies, especially those on Shopify, integrating this model into their returns flow can lead to operational efficiency. We discuss the importance of this integration and how it benefits retailers and consumers.
* We explore how this trend is particularly impactful in the apparel industry, where fit and personal preference play significant roles in purchase decisions.
TryNow facilitates trial experiences, proving that adopting such strategies can improve the retail experience and profitability.
Tune in to this conversation to understand how this innovative approach revolutionizes our online shopping experiences.
For more on TryNow, visit: https://www.trynow.com/
Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!
If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this!
*
Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
SARAL - The Influencer OS for Brands: http://storybrandoffer.com/
Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.
Womaness - Keeping Women Unstoppable
Small Co Capital - Building & Funding a Brand with Afif Ghannoum
NOA Home - The Art of Bootstrapping
Digital Stronghold - Where Men’s Interest Brands Go to Thrive
Troop - Superfood Mushrooms in a Gummy!
Franne Golde - Franne Golde’s Journey from Songwriting to Fashion Innovation
Brightland - For the Love of Food & Cooking
Fly By Jing - Expanding Palates and Minds
Keyspan - The Journey to a Healthier Future with Nate Taylor
HUM Nutrition - Vitamins to to Support You at Every Stage of Life
Doughlicious, The London Dough Co - Kathryn Bricken’s Rise to Cookie Dough Queen with Doughlicious
BodyHealth - How Uri Minkoff is Reframing People’s Relationship With Nutrition
Crow Canyon Home - An Entrepreneur’s Journey to Revitalizing a Classic - The Resurgence of Enamelware at Crow Canyon Home
ALOHA - A Business Built for the Greater Good
Mason Dixie Foods - Food that Resonates with Your Soul
BookShop.org - How to Keep Your Local Book Stores Alive!
Tonal - The Home Gym Designed with You in Mind
ChromaDex - The Foundation of Healthy Aging and Cellular Health
Oobli - Revolutionizing Food and Beverage with Sweet Proteins
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle