There is power in having a strong personal brand. It’s the reason why people are willing to spend 30 minutes waiting in a drive-through for a cup of Starbucks coffee.
Yes, the coffee is good. But it’s the way the brand makes us feel that makes us willing to spend 200% more for the mermaid on the cup.
What if you had that kind of presence at work? What if your personal brand was so strong that YOU stood out as the only candidate to lead a given team or head up a certain kind of project?
On this episode of Career Confessions, I share the four key components of a strong personal brand, explaining how communication drives influence and why it’s crucial to use your voice at work.
I describe how your energy impacts your personal brand, challenging you to identify your ‘it’ factor and lean into what makes you a unicorn in your career.
Listen in for insight on developing a strong brand image and leveraging that information to make intentional decisions around what you take on at work.
Key Takeaways
What you’ll learn in my upcoming masterclass
Why it’s important to develop a strong personal brand
The 4 key components of your personal brand
How communication across audiences drives influence
How to use your voice in parallel with your communication style
What it means to create the echo effect
How the energy you bring to work impacts your brand
How to lean into what makes you a unicorn
Connect with Andrea
Andrea Martin Consulting
Andrea on Instagram
Andrea on YouTube
Andrea on LinkedIn
Resources
Register for Andrea’s Free Masterclass
Access Andrea’s Career Toolkit
Download Andrea’s Free LinkedIn eBook
Review the Podcast on Apple
Why Being More Productive Won't Solve Your Problems - EP086
3 Ways to Sidestep Career Blocking Branding Moves - EP085
Do You Have the Millionaire Mindset? - EP084
Q&A: Truth Bombs for Becoming the Creative Director of Your Life - EP083
A 4-Step Process to Clarity About What You TRULY Want - EP082
The Key Question To Ask Yourself When at a Career Crossroads - EP081
Strategies to Overcome Your Fear of Making the Wrong Career Choice - EP80
Tips to Maximize Your Executive Presence - EP079
5 Tips to Maximize Your Career Profile - EP078
How to Shut Out the Noise and Focus on Your Truth -EP077
3 Tips to Successfully Manage a High-Powered Career and a Family—with Richard Burke - EP076
How to Resolve Conflict Through Clarity - EP075
How to Take Ownership of Your Actions - EP074
The Great Resignation—with Evan Sohn - EP073
Strategizing Your Growing Pains - EP072
How to Develop Your EQ to Elevate Your Career - EP071
3 Steps to Taking on an Official Leadership Role - EP070
Growing Through the Pain and Staying True to Your Dreams - EP069
How to Align Yourself with Your Next Career Move - EP068
How to Manage Your Relationship with Your Boss - Ep067
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