What's up, dudes? Remember standing in line for hours to get that one toy? Your parents probably did, especially after you sat down and circled all the toys you wanted in the Wishbook? Vinnie Brezinsky from Huey and Bax joins me to talk holiday shopping and wishbooks! Malls and shopping and commercials! Oh my!
From Toys 'R' Us to Sears, from JC Penney to Kmart, we talk all about shopping and wishbooks. The Sears Wish Book began in 1933 as a special Christmas edition of the Sears, Roebuck and Co. catalog, packed with toys, games, dolls, bicycles, clothing, and other gifts that quickly made it a beloved holiday tradition for American families. Over the decades, the catalog grew into a massive annual showcase—often hundreds of pages long—where generations of children eagerly circled, dog-eared, and dreamed about the presents they hoped Santa might bring. As department-store catalogs declined and shopping shifted online, Sears discontinued the traditional Wish Book in the 1990s, briefly revived it in print and digital forms in later years, and left behind an enduring piece of Christmas nostalgia.
Toys? Check. Clothes? Yeah, they're in there too. Christmas decorations? Of course! So grab your red marker and circle all the things you want in this episode on 1980s holiday shopping and wishbooks!
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