Today’s guest on the “Phil with Forbes 30” podcast is Amy Williams – Founder of Good-Loop
Forbes List: Europe
Year: 2018
Category: Media & Marketing
How does one go from being a volunteer at an Argentinian soup kitchen to being on the Forbes 30 under 30 list in media and marketing? Amy Williams, the founder of Good-Loop made a transformational life and career pivot when she realized that although she had great appreciation for being in the advertising industry and how it creates and shapes culture, she didn’t care for the negativity in that space. She wanted to leave the world better than she found it.
Today she converts a consumer’s attention and data into funding for good causes around the world. She works with companies such as Nestlé, Unilever, the Co-Op, Coca-Cola and H&M using her “ethical ad platform.” That platform rewards consumers who choose to engage with advertising by donating to their chosen charity, while simultaneously delivering better ROI for advertisers.
Her ethical ad campaigns support front line COVID-19 health care workers, Feeding America and the World Health Organization. And Amy is the face of the United Nations #SheInnovates global campaign.
Amy shares her lessons from her journey including:
The importance of personal values in work
Putting a timeline to goals
Working with the Co-Founders Lab
The use of storytelling in business
The importance of momentum
A leader’s need to create a democratic workplace culture
Amy is candid and vulnerable. I hope you get a kick out of how I went into the role of “coach” during our conversation. There are life lessons in there for all of us to benefit.
Feel free to contact Amy as she wants to connect with more global brands, so they too can create a positive social change and relationship with their consumers.
Also mentioned:
Co-founders lab - a great resource if you're looking for a business partner.
AngelList - a group of people that enjoy supporting startups in the entrepreneurial world.
“Under 30 Seconds Round”
1. What is the book you’ve gifted more often than any other book, and why?
2. What’s one of the best investments and one of the worst investments you’ve ever made and why?
3. What’s the most impactful thing you do in your Morning routine and most impactful thing you do in your Evening routine?
4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of go to college, what’s the very first thing you’d do to start a new business?
5. What’s something you never knew you needed?
In the REVIEW SECTION, please let me know…
The city / country you’re tuning in from!
How Amy Williams’s story has inspired you! And, your favorite part of this episode!
Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!
GUEST INFO: Amy Williams –Founder of Good-Loop
CONTACT: On Instagram @goodloophq and on Twitter @ala_swimmily
WEBSITE: http://www.good-loop.com/
HOST INFO: Phil Michaels
SOCIAL: @iamphilmichaels
YOUTUBE: www.youtube.com/philmichaels
PODCAST WEBSITE: www.philwithforbes30.com
PHIL’s WEBSITE: www.iamphilmichaels.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
043 | "CBD Supplements Funded by Unilever" (Gabe at PlantPeople.co)
042 | "Kickstarter's Best Campaign Ever, from MIT Innovator" (Jason at Vue Glasses)
041 | "World's 1st Female Pro Gamer Ever" (Bonnie at Bungie - creators of Halo video game)
040 | "Creator of UK's Largest Energy Storage Site" (Marek at Fluence)
039 | "Founder of PF Changs Invested in this Chef, from Yale" (Lucas at Junzi Kitchen)
038 | "Cafes Operated by People with Disabilities" (Alina at MittiCafe.org)
037 | "Cannabis Clothing that Holds Your Joints" (Mia at Sundae.School & Sundae.Flowers)
036 | "App to Connect Current Students with Future Students" (Kimeshan at UniBuddy)
035 | "She Created the 1st Instagram Ad Ever" (Farryn at FarrynHeight)
034 | “Secret Cooking Trick to Increase your Iron Intake" (Gavin at Lucky Iron Fish)
033 | "Former Tesla Employee Creates Solar Carports" (Parveen at SolisCo)
032 | "The Founder of Text Messages for 2-Factor Authentication" (Ryan at TeleSign)
031 | "This Doctor has a Planet Named After Him" (Dr. Buchman at AbbVie BioPharmaceutical)
030 | "Meet Your Date on Video Before You Date Them In-Person" (Lizz at GleamDating.com)
029 | "The US Air Force's Airman of The Year" (Julian at US Air Force)
028 | "The YouTube For Business Videos" (Milan at ivs.TV)
027 | "Is Growth Coaching Right For You?" (Julius at Volate)
026 | "1 of United Nations Top 60 Women Transforming India" (Madhavi at Space Basic)
025 | "The #1 Provider of Experiential Learning Programs" (Jordan at CapSource.io)
024 | "Take Your Landlord to Court & Reply to Eviction Notice with This" (Georges at JustFix.NYC)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show