Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.
Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.
Tune in and you'll learn:
Why you must think of yourself as an "entity" rather than just one site or person on the internet
The surprising reason why I need to delete old blog posts from my site (even top-performing ones)
Why I setup a "Google My Business" location-based account even though I am a digital nomad
How I screwed up my blog categories on my site all these years (and what I'm doing to fix it)
Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around
Connect with Robby:
Robby's Brand ED Podcast
Robby's Website
Robby's Facebook
Robby's Instagram
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
YouTube
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
415: How to Prep For and Get the Best Out of Your Next Photo Shoot with Charissa Yong
411: The 7 Types of Rest and Why You Need to Build Your REST Ethic with Dr. Saundra Dalton-Smith
410: How Sean Osborn Grew His Email List to Over 100,000 Subscribers
409: What I've Learned from Podcasting for 10 Years
408: Build Your Business Around Compassion with James Harrington of Ugandan Water Project
407: Your Story is Your Brand's Heartbeat with Ryan Koral
406: Your SUBCONSCIOUS Knows the Way - Trust it to Guide You with Michael Sheridan
405: The Fortune is in the Feedback: Lessons from Top-Rated Trip Advisor Restaurants with Danna Junck
404: Solopreneurs - 5 Ways to Strengthen Your Self-Respect
403: Want Success? Then "Burn Clean Energy" in These 5 Areas
402: Run Your Own Race and Stop Comparing Yourself to Mr. or Ms. Guru
401: How to Turn What You Already Know Into 9+ Income Streams (MASTERCLASS REPLAY)
400: Embrace the Suck with Vince Fowler
399: How to Create a Recipe for Your Version of Success with Robert Fukui
398: Burnout and Overwhelm is Real But it Doesn't Have to Be Your Story with Kent Murawski
397: Explore Your Curiosity and Imagination when Setting 10 Year Goals with Kathy Brown
396: Lessons from 100 Hours of Meditation in 10 Days with Eugene Choi
395: Finding Balance and Saying No - Lessons Learned from a Busy Year
394: Recap of My Live Mastermind in Charleston
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