In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework.
With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.
Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.
She also shares her thoughts on what makes customer marketing different than customer advocacy.
Abby points out the metrics for success while implementing such a framework.
All this and more in this episode with Abby.
Connect with Abby on LinkedIn - https://www.linkedin.com/in/abby-hehemann/https://www.linkedin.com/in/abby-hehemann/
S8E3 - Unscripted Sessions ft. Puneet Lamba, CEO and Cofounder of Aspiro
S8E2 - Integrations as a Growth Lever ft. Jugal Anchalia, Co-founder & CEO at Cobalt
S8E1 - Impact of Customer Success on Gross & Net Retention ft. Luke Diaz, Director of Customer Success at AppZen
S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified
S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain
S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari
S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai
S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo
S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)
S6E5 - Chief of Staff 101 ft. Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee
S6E4 - Security & Compliances 101 for SaaS Startups ft. Girish Redekar, Cofounder at Sprinto
S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks
S6E2 - Talking No-code ft. Kausambi Manjita, Founder & CEO at Mason
S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io
S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai
S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at Insent.ai
S5E4 - Storytelling 101 ft. Sairam Krishnan, Marketer in Residence at Accel
S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy
S5E2 - GTM strategy to target the enterprise segment ft. Shilpa Singh, Head of GTM/Commercial Strategy at Amazon
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