Ever wonder why some salespeople consistently crush their quotas? It's not just about the product - it's about mastering the intersection of sales and marketing skills. This episode dives deep into how strategic micro-marketing and powerful positioning can transform you from an average salesperson into a trusted advisor.
Main Themes:
Sales as a Contact Sport: The more individuals salespeople reach, the higher their chances of closing deals.
Micro-Marketing Expertise: Successful salespeople excel in branding themselves and understanding their niche, differing from broader marketing strategies like running ads or managing social media.
Importance of Positioning and Presentation:
Role of Awareness:
Curating Content and Building Authority:
Sales and Marketing Synergy:
Clip with Greg Todd: Discusses training healthcare professionals in sales, emphasizing solution-based offerings and the critical role of proper product positioning.
Advice for Sales Professionals:
Key Points:Episode Highlights:Closing Thoughts:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message173. The Creator Economy for Salespeople: Rise of the Category Evangelist
172. The Fatal Mistake Salespeople Make in MedTech (Especially Early in Careers)
171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination
170. Biz Dev Show: Leveraging Influencer Marketing, Social Media, and Targeted Outreach for Small Business Growth
169. #AVideoEveryDayUntilIGetHired
168. Real Influence: Transforming B2B Sales into Industry Leaders
167. Rise of the Rogue Rep: Uncovering Six-Figure Side-Hustles in Healthcare
166. Overcoming Podcast Fade: Strategies for B2B Content Creation
165. Masterclass on Building Meaningful Connections with Podcasting
164. Power of OPP (Other People's Podcast)
163. ReShaping Healthcare: Rental-Based Models for Vet Rehab Clinics
162. Two Keys to Unlocking Your Peak Performance
161. Authentic Content for Boring B2B Businesses with Rasmus Basilier
160. Mike Tomlin-isms, Steelers Training Camp, and Podcast Industry
159. Jimmy Butler on Applying Heat Culture
158. Mike O'Kelly on Optimizing Your Time, Surviving Outside Sales
157. Decoding High-Performing, Healthy Sales Team | Season 5
156. Summer Slowdown: How to Add Value During Slow Downs
155. Unleashing the Marketing Benefits of the Backyard Brawl is Back: Pitt vs. WVU
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