Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
Kelly Gordon and Matthew Kanter are marketing recruiters at Creative People and join Dave to share some insider strategies to help you land your next marketing job and make your next big career move.
Creative People is a recruiting firm specializing in the Series A to Series D world and Matthew and Kelly bring in-depth knowledge of roles in B2B SaaS and marketing leadership. This conversation dives into advice on how to navigate the job search, understand your worth in the market, and effectively advocate for yourself during the hiring process. Topics include using LinkedIn for personal branding, negotiating job offers, researching compensation, and how (and why) to look without looking.
Matthew and Kelly share insights on the nuances of recruiting, the importance of building personal connections, and how recruiters should approach hiring for roles that might be new to an organization. Throughout the discussion, they stress the importance of being proactive about career development, being honest about one's own job preferences, and how to ensure a potential employer's values align with one's own.
Timestamps:
00:00 Maximizing Your Career Potential.
05:20 Navigating Career Transitions.
09:08 Smart Career Moves: Assessing Company Fit & Interviews.
11:24 Interviewing Insights: Evaluating Company Fit & Ideal Timelines.
14:23 Importance of Efficient Hiring Process for Role Success.
18:26 Candidates must embrace ambiguity and self-sufficiency.
21:36 Emphasizing relationship building in career advancement.
26:58 Career Focus and Motivation on LinkedIn.
29:44 The importance of honest self-assessment for job seekers.
31:05 Navigating Compensation Negotiations.
35:52 Importance of honesty and negotiation in job offers.
38:55 Importance of Effective Outreach in Job Recruitment.
40:51 Connect with Matt and Kelly on LinkedIn.
Send guest pitches and ideas to hi@exitfive.com
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***
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***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush
#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event
#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
We're Hiring for Content Marketing at Exit Five (Details Here)
#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand
#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)
#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)
#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5
#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)
#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)
#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)
#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches
#132: Growth | B2B Website Conversion Tactics with Talia Wolf
#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist
#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)
#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B
#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)
#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)
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