While some might argue that the world is a much better place than it was thousands, hundreds of years, or even decades ago, it's hard not to feel like the world’s problems are greater than ever. In the past five years alone we've experienced a string of heart-wrenching global crises that have come fast and furious.
Haiti, India, Bangladesh, Indonesia, Puerto Rico, and the Dominican Republic have all been hit by terrible natural disasters. We've seen the Syrian civil war, Venezuelan and Afghanistan refugee crises', and the Rohingya genocide to name a few. Exacerbating these catastrophes is the COVID-19 global pandemic. So despite our progress, it often feels as if the world's needs are greater than ever and we have a long way to go before approaching anything resembling true equality.
Enter today's guest, Natasha Freidus, Co-Founder and CEO of NeedsList; a Public Benefit Corporation creating human-centred solutions for communities displaced by climate change, conflict, and poverty worldwide. The idea for NeedsList was sparked in 2015 at the height of the refugee crisis in Europe when Tasha was in France trying to help local Syrian refugee families, and her co-founder Amanda Levinson was in Philadelphia trying to figure out how more quickly and effectively gets goods and services across the globe to those in need.
The challenge is that the needs of people in crises are overwhelming and constantly changing, and it is difficult to keep track of what is needed and which organizations have the products, services, or expertise to meet those needs. In short, matching supply and demand has been incredibly difficult. That’s when Tasha decided to hack an online wedding registry as a way to solve the problem; in the process, the idea for NeedsList was born.
During this episode, Tasha and I discuss how and why it's so difficult to match supply from well-meaning groups and organizations with the needs of people on the ground who are suffering through crises. Our conversation spans the gamut from the original problem Tasha experienced first hand, the journey to founding and funding NeedsList, the evolving nature of global crises over the past decade, and the challenges around impact measurement & management. And be sure to stay tuned to the very end when Tasha discusses the opportunities she’s seeing to use machine learning and AI to gain new insights into the nature and causes of global crises so that we can address the problems before they happen.
Resources from this episode:
49 - Building the field of regenerative media
48 - Addressing climate change & housing affordability through real estate development
47 - Transforming our unsustainable and inhumane food systems
46 - Why assets managers should be managing the risk of Gender-Based Violence
45 - Investing for systemic change in a world of Web3
44 - The Rhodes scholar who is democratizing access to impact investments in Africa
43 - Putting humanity back into Economics
41 - Transforming idle church properties into thriving communities of sustainable impact
40 - The charity that gave birth to a $300M global impact asset manager
39 - Exploring new possibilities by blending philanthropy and impact investing
38 - Accelerating investment into diverse emerging fund managers
37 - Accelerating the flow of impact capital
36 - Opportunities for impact in the mining industry
35 - Understanding the impact revolution with the father of impact investing
34 - Addressing the housing affordability crisis with impact investing
33 - Challenging the Nobel-prize winning theory that stands in the way of impact investing
32 - Art activism as a force for impact with Benjamin Von Wong
31 - Impact investing through the eyes of an institutional money manager
30 - A deep dive into gender lens investing with a true OG of the movement
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