Mads Singers Management Podcast
Business:Management
Today, my guest today in the Mads Singers Management Podcast is none other than Melissa Maulini. Melissa is the CEO and founder of Maulini Creative, a small boutique marketing agency, starting as a freelancer specializing in social media management and influencer marketing until she eventually settled down with personal brand marketing. Initially working alone, Melissa grew a team that she calls her marketers; and what journey it has been, especially during the COVID-19 pandemic where many brick-and-mortar businesses had to switch up their marketing to keep their business afloat during those challenging times.
Because of the COVID-19 pandemic, many traditional ways of doing things were turned upside down, from digital marketing, social media marketing, social media management, and even operations had to be delegated. Despite these new challenges, the pandemic has brought on new opportunities for everyone, whether a restaurant in an old city or a small store set up in the middle of the town. Although there are many things to consider when hiring employees, especially when you're starting, such as taxes, laws, and other benefits in the country you are planning to set up your business. It would be best to skip hiring the right people because having the right staff will help you grow your business in no time.
With our interconnected world, it's easier than ever to find the right people to do the job for you. However, one of the common mistakes new entrepreneurs and business leaders make is not making enough connections because many tend to set aside the networking aspect of their businesses. Rather than wait for a miracle, it's best for business owners and managers to take advantage of the tools they have at their fingertips, such as Facebook groups, LinkedIn, forums, and other social media platforms. Make connections along the way because you'll never know where your next adventure will be if you don't make connections with the people you meet along the way.
Like Melissa, I highly encourage exploring new tools and software once released because it allows you and your team to learn new things. However, while exploring is fun, it's essential to stick with those that work well for you. Often, it's not the number of tools, apps, or software that ruin productivity in a company or business but instead failing to implement it all over your staff or company, so it's essential to consult everyone before jumping ship. Being an entrepreneur is not an easy journey; there will be bumps and even roadblocks along the way. However, having a mentor who you can turn to for advice, gain feedback, or help solve problems will benefit you.
Don't be afraid to cast your net and let your voice be heard, especially during challenging and difficult times. Also, ask for feedback from your clients or anyone you work with. This gives you a fresh perspective on things, so you can also learn how to pivot according to their needs.
Key Learning Points:
Resources Mentioned:
Asana
AirTable for content calendar and paid advertising
Slack
Connect with Melissa:
Company Email
Personal Email
Company Instagram
Website
LinkTree
Facebook Page
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#184: How To Successfully Communicate With Your Remote Workers In A Virtual Team
#183: How Do You Improve Employee Motivation Without Doing a Lot
#182: Quickly Decrease Your Team’s Incompetence by Simply Tracking Productivity
#181: 5 Proven People Management Skills That Start-Up Business Owners Are Ineffective Of Doing
#180: How Do You Change And Create A Company Culture?
#179: 8 Fail-Proof Business Success Factors That Make Money
#178: The Most Often Overlooked Personal Development Opportunities Risking Your Business Goal
#177: When is delegating effectively most successful?
#176: You Won’t Believe How Small Business Operations Can Be Greatly Affected By Remote Team Communication
#175: Easy To Follow Business Alignment Tips For Your Small Business Success
#174: Use This Recruitment Tip to Improve Your Hiring Process!
#173: How Do You Instantly Fix Workplace Conflict?
#172: How Can An Employee-First Culture Upscale Your Business Faster Today
#171: 5 Powerful Factors Affecting Your Success in Business Community
#170: Does your workplace culture cause your business to fail?
#169: The Long-Term Damage of Leadership Gap: Here’s How You Can Quickly Fix It
#168: How Mission-Driven Leadership Achieve Faster Growth
#167: Avoid These Networking Pitfalls And Alter Your Entire Lead Generation Approach
#166: 2 Critical Time Management Tips To Keep You Out Of the Productivity Trap
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