SocialMinds - A Social Media Marketing Podcast
Business:Marketing
Recess Therapy host Julian Shapiro-barnum (the creator behind the viral Corn Kid video) didn’t achieve his success solo. Behind him, and a portfolio of several other creators in the industry’s top 10%, sits management, a media consultant, and business partner all rolled into one.
Today’s guest, Scott Dunn of Doing Things Media, joins us to demystify the ever-important and changing creator economy - and where brands fit in this brave new world. One key point we address: what would motivate creators to promote a brand’s product or business, when they can build their own? In this, expect insight on how to work within new creator expectations, what tips the scale between another average influencer and the next big thing, and what led to one kid’s autotuned outburst shifting the global corn market.
Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
Ep. 251 - Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024
Ep. 250 - Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024
Ep. 249 - SOCIAL IN SIX [083]
Ep. 248 - Building Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024
Ep. 247 - Building Communities at Scale: With American Express Global Business Travel, MOB & SocialChain | SocialMinds LIVE 2024
Ep. 246 - Building a Brand Worth Talking About: With Oatly’s Sarah Sutton | SocialMinds LIVE 2024
Ep. 245 - SOCIAL IN SIX [082]
Ep. 244 - Surreal: How To Make People Care About Product | John Thornton
SocialMinds Live is back, and we’re heading to London!
Ep. 243 - SOCIAL IN SIX [081]
Ep. 242 - Sidemen: Managing One of YouTube’s Biggest Entertainment Properties | Jordan Schwarzenberger
Ep. 241 - SOCIAL IN SIX [080]
Ep. 240 - Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
Ep. 239 - SOCIAL IN SIX [079]
Ep. 238 – Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson
Ep. 237 - Our Top 5 Nuggets of Wisdom From SocialMinds’ 2023 Season
Ep. 236 - Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett
Ep. 235 - SOCIAL IN SIX [078]
Ep. 234 - Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing
Ep. 233 - SOCIAL IN SIX [077]
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
I Shouldn’t Say This, But...
Blinded Faith