Jon Nastor’s Hack the Entrepreneur
Business:Entrepreneurship
To redeem a free $100 LinkedIn ad credit, go to LinkedIn.com/HACK.
In today's episode, we talk to the founder of Aweber, the company that invented what we now know as autoresponder emails. Tom Kulzer founded Aweber back in 1998 and has since bootstrapped the company from a side hustle into a team of 100 employees and more than 120,000 users worldwide.
In this conversation we discuss the invention of email autoresponders, poking holes in your beliefs, and never accepting what is presented to you as the best solution to a problem.
Much of Aweber's impressive growth can be attributed to their six core values that have become the foundation of everything they do. These core values are:
1. Create remarkable experiences.
Anyone can say they’re remarkable. But how many companies will, say, knock your socks off with awesome email marketing... and then send you a new pair of socks in the mail?
2. Execute with passion.
There’s a lot that goes into creating remarkable experiences. Once they commit to a project that enables them better help customers, their team is quick to plan and execute with passion.
3. Foster respect and cooperation.
Aweber has created and nourished a culture of respect and cooperation. It doesn’t come from policy, it comes from treating people like people – the way everyone should be treated. Teams openly collaborate to solve problems and work together to make sure their service is the best it can be.
4. Listen to what people say about us. Invite feedback.
Throughout AWeber, every team has their own way of incorporating customer feedback on a daily basis – and that helps the entire team to decide what feature, marketing channel, or product to focus on next.
They believe that every team member’s opinion matters and they encourage everyone to share feedback and listen to suggestions from one another.
5. Learn. Educate. Innovate.
Being the company who invented autoresponder emails, Aweber know all about innovation and they aim to keep it at the forefront of their thinking.
Constant education is a big part of that. They encourage team members to keep learning by attending events and conferences or continuing formal education in their field.
6. Don't take ourselves too seriously. Have fun!
As serious as Aweber is about helping people succeed with using email, they strongly believe it’s all about loving what you do, and having fun while doing it.
Now, let's hack...
Tom Kulzer.
522: Working Towards Life Profitability | Adii Pienaar
521: Create Wealth Without Creating a Job | Justin Donald
520: Optimistic With a Sense of Reality | Matthew Januszek
519: Are You Inspired or Intimidated? | Allan McKay
518: How This Landscaper Built the Uber of Lawn Care | Bryan Clayton
517: School Teacher Turned Full-Time Food Blogger | Lindsay Ostrom
516: How to Remove Yourself From Your Business | Stephen Christopher
515: 30 Years, 4 Exits, and Mastering the Media | Mike Koenigs
514: Why You Need to Be Obsessed (or Be Average) | Grant Cardone
513: How to Solve Real Problems For People | Tibor Laczay
512: Try Harder to Be Softer | Victoria Montgomery-Brown
511: Build Your Business by Competing With Yourself | Ross Kimbarovsky
510: From Successful Restaurant Owner to Non-Profit Founder | Michael Lennox
509: Trusting Yourself and Staying Focused | Tim Chatfield
508: Build a Consulting Business in Just 4 hours a Day | Danielle Welch
507: How to Use Shiny Object Syndrome to Your Advantage | Chris Chasteen
506: Closing the Education Gap with Free College Courses | OnlineDegree.com
505: A Company Built on Passion, Education, and Innovation | Caroline MacDougall
504: Stay Calm and Work on The Problem | Travis Steffen
503: Why Bigger Doesn't Mean More Successful | Sharon Vinderine
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Entrepreneurial Thought Leaders
StartUp Podcast
Youpreneur: The Profitable Personal Brand Expert Business!
Lean Startup
Startup Grind