Insight Out : Big Ideas for the Modern Entrepreneur
Business:Entrepreneurship
Are you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week Mark Schaefer returned to Insight Out, to provide insights on how to create meaningful relationships with customers, and how this can lead to success. Mark was a young boy who felt isolated and alone at a new school. He tried out for the school play and found his place in the community, which ignited his confidence and personality. Through his research and experiences, Mark learned that mental health was an important megatrend in the world, and communities have the power to provide a sense of belonging and purpose. He wrote his latest book, “Belonging to the Brand: Why Community is the Last Great Marketing Strategy”, Mark shares his research on the psychology of community, and how it can be used as an effective brand marketing strategy. He also highlights that most businesses miss the bigger opportunity to connect with customers on an emotional level, as opposed to a transactional level. He learned that creating emotionally connected environments in a community can lead to strong loyalty and trust with the brand and a much more powerful strategy than just selling products.
Meet Mark Schaefer, Mark is one of the world’s leading marketing futurists, keynote speakers, and university educator, He is the author of several successful books, such as 'Known', 'Marketing Rebellion', 'The Content Code', 'Return on Influence', 'The Tao of Twitter', and 'Social Media Explained', and his latest book 'Belonging to the Brand: Why Community is the Last Great Marketing Strategy', which seeks to explore the value of community and how it can be used as a powerful marketing strategy. He is the perfect person to explore if you want to learn how to create a loyal customer community and gain a competitive edge in the market.
Tune in to hear what Mark has to say about Brand Loyalty.
In this episode, you will learn the following:
Notable quotes:
Resources & Links:
Mark’s Website:
https://businessesgrow.com/
Mark’s Podcasts:
The Marketing Companion
Mark on Social Media:
https://twitter.com/markwschaefer
https://www.linkedin.com/in/markwschaefer/
https://www.instagram.com/markwschaefer/
https://www.youtube.com/user/MWSchaefer
https://www.facebook.com/mark.schaefer3
Billy Samoa Saleebey
LinkedIn: https://www.linkedin.com/in/billysamoa
Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497
This is an encore episode and was originally published on February 04, 2023
Learn more about your ad choices. Visit megaphone.fm/adchoices
From 70K to 30M: The Dugout Mugs Story with Kris Dehnert
From Barista to Owner of Biggby Coffee - Mike McFall’s Story
Learning from the Best: TED Talks Analysis - Brenden Kumarasamy
How to Be a Top 1% Communicator with Brenden Kumarasamy
Skills for Business Survival in Times of Change with Chris Do
How to Be a "Trust & Inspire" Leader with Stephen M.R. Covey
The 4-Part Retreat Series For Mindfulness and Self-Discovery with Dr. Mark Pirtle
The Fundamentals Most People Miss When Starting a Business - Jacqueline Snyder
The Power of a Winning Mindset with Jedidiah Collins
Reverse Engineering Desired Outcomes with Design - Ram Castillo
How to Activate the Genius of Others with Liz Wiseman
The Five C's of Confidence with Erika Cramer
The Art of Taking Action and Breaking Free from Patterns - Scott J. Miller
The Art and Science of Project Management with Kory Kogon
How to Pivot from Your Career to Your Calling with Loren Greiff
Five daily practices to take control of your values with David Meltzer
From 10k to 100k Followers on Instagram with Brenden Kumarasamy
How The Realest Recruiter (Joel Lalgee) Got 100's of Millions of Impressions
Brandalytics: LinkedIn Brand Secrets + Analytics = Liam Darmody
How to Build a Relentlessly Helpful Community - John Espirian
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show