HALO Talks: Elevating Wellness
Business
Udaiyan Jatar, born and raised in India, had a unique upbringing due to his father's career as a fighter pilot. He attended 13 different schools across 6 states and became proficient in 4 or 5 languages. Coming from a family with a strong military background, this played a significant role in shaping his life. After completing his education, Jatar started his career in door-to-door sales. He later pursued an MBA and joined Procter and Gamble, a major company in India during the time of the country's economic opening.
In this role, he gained valuable experience working to take products to market from scratch. Later on, Jatar transitioned to Coca-Cola and played a pivotal role in helping the company expand into new categories within the Indian market. His significant contributions to Coke's growth in India showcased his strategic thinking, business acumen, and ability to identify unique market opportunities. Currently, Udaiyan Jatar is CEO and Co-Founder of Tecton, where he's working hard to move the needle on bringing an exogenous keytone beverage to the mass market while educating people at the same time.
On the future of the beverage business he states, "When I looked at our portfolio strategy at Coca-Cola company globally, I realized sugar had an uphill battle ahead. You also had the problem with aging populations not wanting to drink caffeine. And I also believed in my heart of hearts that I want to drink products we made that I was happy to drink, and that I was happy for my children to drink."
Tecton opened its Series A round of $10m at the beginning of 2023 and has already raised ~$5m from investors that include the former Chief of Neurosurgery at Walter Reed, an owner of an NFL team, and Empire Family Investments. (The owners of Empire Marketing Strategies, the nation's largest food broker.)
Some key moments:
A few key takeaways:
As a special gift for the HALO community, enter the code HALO on the company's website for 20% off. Expires Dec 31, 2023.
Resources:
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