Guigo Sanchez is the Creative Director at THIRD EAR — previously known as LatinWorks — an agency that specializes in creating advertising for the U.S. Hispanic audience. Born and raised in Mayagüez, Puerto Rico, he is the husband of Mari Chamoun (Managing Director at Funsize), and father to Julia Elena Sánchez Chamoun. After completing his psychology degree in Puerto Rico, Guigo moved to Austin to study advertising and decided to stay forever (for now). He enjoys dad life, music, computers, food and personal finance.
In this episode, we discuss:
How studying psychology affects advertisingSpeaking to different audiences and cultures in advertisingThe top skills needed for creative directingImagination as a skillHispanic marketing and advertisingMaintaining belief in the value of creativityThe temporary nature of advertising and designWhat does "partner" mean in the advertising worldCommitment in professional relationshipsThe emotional operations of an organizationIntroducing the Funsize Show!
Hustle: Good Managers Garden (Juliana Vislova, Mercury)
Hustle: 'Where Do You See Yourself in 5 Years?' Perspectives from SXSW 2022
Hustle: The Different Flavors of Design Management (Brian Peterson, Affirm)
Hustle: Follow Your Fears for Inspiration (Kevin Hawkins, BookClub)
Hustle: Design Teams Without Limits (Michael Holzer, Google Payments)
Hustle: Agency Ownership in a Post-Pandemic World (Alli Metall, Metall)
Hustle: Critique vs. Criticism: Creating a Safe Space to Share (Aaron Irizarry, Capital One)
Hustle: Leading with Vision (Toke Nygaard, Zendesk)
Hustle: Our Journey Through 2020 (Anthony and Natalie Armendariz, Funsize)
Hustle: The Not-So-Secret Life of Design Managers (Ted Boda, Instagram)
Hustle: Designing Community and Culture on a Global Scale (Margaret Lee, Google)
Hustle: Strengthen Your Team by Focusing on the Individual (Braden Kowitz, Range)
Hustle: Adaptability in the World of Workshop Facilitation (Douglas Ferguson, Voltage Control)
Hustle: Anti-Racism and Authentic Engagement (Chas Moore, Austin Justice Coalition)
Hustle: People First: How Empathy Empowers Brand & Product (with Justin Dauer, bswift)
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Hustle: The Decade of the Multi-Passionate Creative (Ash Huang, Adobe)
Hustle: On Business Ownership, Wealth and Living Someone Else's Life (Helen Tran, Jupiter)
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