Melissa Agnes joins the show today. Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World.
She is also a celebrated keynote speaker, a crisis management strategist, and an expert in mitigating risks in organizations.
Melissa shares the key components of proper crisis management. She also highlights the importance of clear communication, transparency, and honesty in the midst of high-stress situations. From Melissa you can learn the right steps to take that will help you handle a crisis situation.
In this Episode
A discussion about honesty and transparency during a crisis. The difference between an issue and a crisis. What customers and clients expect in a crisis. How these same expectations have evolved over the past few years. How to communicate to the public in an effective way after a crisis. Why the press release is dead. A discussion on self-inflicted, individual crises that affect a company's brand and future.Resources
Melissa's Website - www.melissaagnes.com Melissa's Crisis Ready Rules Poster - www.melissaagnes.com/crisis-ready-rules-posterTo listen to this interview on your phone, visit the B2B Revealed podcast on Apple Podcasts or Google Podcasts, or your favorite podcast player.
As always, we'd love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts.
Freelancers: Avoid the Boomerang
Writing Well
How to Sell New Products
Rising to Leadership
Take Care of Your Data
Thumb Stopper Creative
Are You a Superboss?
The Transparent Seller
Offices for Humans
Going Beyond Brexit
Have No Rules
The Future of Connected Health
Lost and Founder
Voice-Centric Marketing
The Rebel's Role
Alive at Work
B2B Influencer Marketing
India and China: Market Entry
The Year in Review
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars