Where are your blind spots?
Is there something you love doing anyway that could make you a few extra dollars with minimal setup or maintenance costs? Can you leverage your audience to support your passion project or side hustle?
I tend not to think things are worth my time if they aren’t going to produce significant revenue. That has served me well, of course, but it may also close me off to new ideas that are actually really good.
Today, I’m chatting with a badass business owner and entrepreneur whose approach is almost exactly the opposite of mine.
Justin Esgar has more ideas than he has time to implement them but he does it anyway, whether it’s parking a domain for later or putting T-shirt designs on Threadless and being delighted by every single $6 sale.
Justin originally built a successful IT consulting company over 10 years ago called Virtua Consulting Group, which he still runs and owns. But like so many entrepreneurs, Justin has IDEAS.
First, running a successful IT company wasn’t enough, so he started the ACES Conference to teach IT consultants how to build better businesses. Fun fact, I actually spoke about branding at the first ACES Conference in New Orleans!
But as you’ll hear it didn’t stop with the conference. Justin is always looking for new ideas, creating new streams of income, and enjoying himself in the process. I’m looking forward to catching up with him and seeing what irons he’s got in the fire right now.
Tune into this episode to hear:
Learn more about Justin Esgar:
Learn more about Pia:
Resources:
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
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