Just One Tip from Your Podcast Performance Coach
Business:Marketing
Have you ever thought 'I'm going to run out of podcast topics!'?
Maybe it's kept you from launching a podcast?
Ideas-endurance is a real concern. But, if you think you could only come up with 20 topics, hit play!
In this episode, I share how to transform those initial 20 topics into a limitless fountain of on-brand, purposeful content. The goal? Making your podcast a major marketing powerhouse.
Here's the thing: If you're using your podcast to build authority, you don't need 200 diverse topics. In fact, you shouldn't. It's tempting to showcase the vastness of your knowledge, but that doesn't serve your listeners or business. If you want to be the authority on a topic and the solution to someone's problem then dive deep into what your audience seeks.
Want to keep things fresh while consistently delivering on your core competency? Here's my approach:
1. Analogies: Like how Geraldine Carter used a Rubik's Cube to explain a core concept, refreshing analogies make old content feel new. Hit play to learn more.
2. Real-world examples: Share client stories or case studies. They're powerful and breathe new life into your main messages.
3. Perspective shift: Rotate your idea, and inspect it from different angles, even from the misunderstood viewpoints.
4. Lists: Break down ideas into list formats; each list item can be a new episode! Oh, and so can the list itself. And, the list items can also have lists. And so on, and so on...
5. Conversations: Invite guests to share their perspectives. Your client's experiences can also rejuvenate ideas shared in past episodes.
Your podcast shouldn't be about constantly sharing new topics. It's about revisiting core ones with a fresh take. Your message stays consistent, and every new listener gets a chance to engage with your core insights. Remember, for some, it might take multiple episodes to truly grasp your message. When they do, they'll realize how invaluable your insights are.
Don't fret about constantly innovating topics. Revamp and revitalize your core ones. Your audience will appreciate it, and your business will flourish.
Get on my calendar for a FREE PODCAST COACHING CALL
https://calendly.com/timwohlberg
or book here:
https://podcastperformancecoach.com/
210 3 Ways to Give Your Podcast a Refresh (without Pivoting)
209 How to Improve Your Podcast Interview Skills with 'Expander Questions'
208 How the Interview Podcast Model Could be Hurting You
207 Uploaded a Podcast Episode With a Mistake? Here's What to Do
206 Is a Podcast Award Nomination a Sign of Success?
205 Podcast Script Tips: How to Improve Your Delivery and Performance
204 Bored with Podcasting? Here's How to Tell if It's Time to Quit Your Podcast
203 Google Podcasts is Dead. Here's What Podcasters Need to Do to Get on YouTube Music Now
202 What's the Most Powerful Way to Start a Podcast Interview?
201 5 Ways to Pivot Your Podcast for a Better Return on Your Investment
200 What Are Successful Podcasters Doing to Win at Podcasting
199 Unlocking Podcast ROI: The Power of Dynamic Ads
198 Is Your Podcast Making Listeners Cringe? Learn to Banish Mouth Noise Now!
197 How to Tap Into the Power of Storytelling in Your Podcast
196 How to Benefit the Most from Podcast Guest Exchanges
195 Your Podcast's Critical First Impression (and How to Nail It)
194 5 Mistakes Podcasters Make with Their Microphone (and How to Fix Them)
192 How to Make Your Content More Relatable for Your Listener with One Simple Phrase
191 Top 5 Productivity Tips You Should be Doing Right Now with Your Podcast
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