The End in Mind: Personal Development For Entrepreneurs
Business:Entrepreneurship
When I first started doing cold outreach, I was working with a non-profit group through a school program, launching a Touch a Truck event near JMU in the Shenandoah Valley. Many people don't know this, but in that location, there are a lot of refugee and immigrant families relocated because there tends to be many work opportunities. For this reason, it is important to share with the refugee and immigrant youth how they can work and find paying jobs.
I was given the opportunity to be the community organizer for this event. My job was to source the trucks and professionals to attend the event. It was a lot of cold calling, as this was the first event of this scale that the community had run yet. I started quickly after the project was launched, which was a month or two out from the event. I began with Google, gathering my list, and honestly just began calling, to let the people know the dates and, of course, find out if they would be willing to show up and share about their jobs with their work trucks.
For the weeks following, I decided to follow up every other week, to again make sure the commitments were solid. The thought of having tons of kids there without people to share information with them, terrified me. A few times people stopped calling me back, maybe even got upset with me on the phone, but I just kept going. It was for the kids right?
Flash forward to the event. My professor was shocked at how great it turned out. Our marketing team had blasted the event all over town, and there were so many kids and people there. It was a success, and I was really happy. Then I knew, maybe this was something I should be doing more of.
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