Adam Craft is the founder of ElevatedCraft.com, a mixology and drink product brand that is focused on designing bar tools that improve the home bar experience. He has built a pretty cool business and community on Facebook, and in this episode, we’re diving into the role that community has played in growing the brand and exploring where Adam intends to take his community in the future.
Tune in as we geek out about the strategy that comes into play with growing and maintaining a really great community, including when to consider hiring a full-time community manager and whether to stay on Facebook or move to another platform. Adam also shares how instrumental his Facebook group has been to growing his brand, how Kickstarter helped with his initial launch, and all the things to consider when you’re thinking through how to brand your community.
You can find show notes and more information by clicking here: https://bit.ly/3LmAGzE
Interested in our Private Community for 7-Figure Store Owners? Learn more here.
Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
How Simple Modern Built a $200M+ Brand on Generosity & Culture
Bankrupt to World's Largest Quilt Company: The Power of a $200 MBA and Perseverance
I Had 40 Employees, Millions in Profitable Revenue and Was Miserable
Growing Epic Gardening: From Solo Founder to Mid-8 Figures in 3 Years
Taking a Slower, Debt-Free Approach to Growth
Using Advanced Blood Testing to Optimize Mental and Physical Health
How To Optimize Your P&L for 20%+ Profit Margins
The 9 Big Ideas & Trends We Couldn’t Stop Thinking About from ECF Live 2024
Jaded with Content in 2024
Behind-the-Scenes of the First ECF Capital Deal
How AI Is Changing eCommerce & The Openness of the Web
Meet Diana Hawk, Our New Director of Community & Connection
The Absurd Rewards of Strong Branding
Hacking the Brain for Improved Creativity, Performance & Rest
The Hunger Games Hiring Method for Landing “A” Players
M&A in 2024, World-Class Mentors & More
Frugality & Fitness for Entrepreneurs
Why SEO Will Look Totally Different in 2024
Tik Tok and Meta Shops, Campaign Automation and the Changing Paid Traffic Landscape
Predictions for eCommerce in 2024: A Look Ahead
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars