Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Business:Entrepreneurship
Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose these myths.
Amber can certainly vouch for this promotional strategy as she’s built her business entirely on referrals. So we have a conversation about how referrals are here to stay, can serve as one of the best things you do for your business, and cover five key strategies to think about so your business can become referrable.
On this episode of Promote Yourself to CEO:
6:23 - Amber briefly discusses a little bit about her business.
9:29 - Is it sustainable to only have a referral-based business? Amber shares her thoughts on the matter.
12:21 - Growing too fast has its consequences. Amber reveals two must-have components for a referrable AND scalable business.
17:07 - How does Amber get referrals? It’s such a simple, casual process.
18:48 - With referrals, a lot of the heavy lifting in vetting both sides (the client and the CEO) is done for you. We discuss the reasons why.
22:46 - Why do some people really struggle with referrals? It’s tied to the transactional feeling of relationships that lack buildup.
27:04 - We talk about how we’ve networked, made connections, and built relationships as introverts to stay on top of our game.
32:28 - Amber offers some final advice to wrap up the interview.
34:23 - I end the episode with a quick summary of the five key things Amber and I talked about regarding building a more referral-based business.
Full Show Notes
Show Links
3 Areas to Think About When Defining Your Boundaries as CEO
5 Elements That’ll Help You Define Your Role As CEO
Being the Employee Vs Manager Vs CEO In Your Business
3 Key Mindset Shifts to Scale Beyond 6 Figures
6 Lessons to Work Smarter, Not Harder
How to Make the Most of Investments in Business
You Have a Revenue Goal - Now What?
How to Set the Right Revenue Goal for Your Business
Why a Big Enough Business Is Key to a Business & Life You Love
The Vulnerable Side of Visibility with Erica Courdae
Why TikTok Could Be an Incredible ATTRACT Strategy
How to Prepare for Next Level Visibility (Even if You Feel Not Ready Yet)
Why Your Marketing Isn’t Working (& How to Fix It)
The Business You Have Today is The Result of The Work You Did 3 Months Ago!
How to Scale Sustainably
3 Common Mistakes That Can Cause Your Scaling Business to Implode
7 Lessons I Learned On My Way to a Sustainable Business
BONUS! Was 2023 A Hard Year? You Aren't Alone
What You Don’t Know About Scaling Your Business Will Kill It
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