Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC
Business:Entrepreneurship
In this podcast episode, social media expert and founder of Avocado Social Alison Battisby joins Mark McC to discuss social media trends for 2024 and how to use them for your business. She highlights the rise of LinkedIn as a popular and engaging platform, with a focus on lifestyle content and networking. They also discuss the potential growth of Threads, a social media app launched by Meta, and its potential impact on the market. Alison emphasises the importance of retention rate as a metric, shifting away from traditional engagement metrics, and the need for entertaining and engaging content to keep users on platforms for longer periods. She also mentions the significance of influencer marketing and the use of AI in digital marketing, urging marketers to embrace these trends to stay relevant in the evolving social media landscape.
About AlisonAlison Battisby is a seasoned social media expert, renowned for her innovative strategies, insightful training, and impactful consultancy services. With almost 15 years of experience in the ever-evolving realm of social media, Alison has become a trailblazer, inspiring businesses to harness the full potential of online communities.
In 2014, Alison founded Avocado Social, a specialised social media consultancy. The agency offers bespoke services, including social media strategy development, training programs, and hands-on consultancy to deliver tangible results tailored to each client's unique needs.
Throughout her career, Alison has collaborated with an impressive array of brands, leaving an indelible mark on their social media presence. From global giants like Estee Lauder, Tesco, and Pringles to institutions like the BBC, Etsy, Canon, and Cambridge University Press, Alison has traversed diverse industries, sharing her expertise and leaving a lasting impact.
As an international social media consultant, Alison's influence extends beyond her consultancy work. She is a sought-after speaker and mentor, having graced events hosted by Meta (Facebook), Google, BBC, ITV, and various educational institutions. Alison's ability to articulate and share her deep understanding of social media trends and strategies has made her a respected figure in the field.
Website: Avocado Social
LinkedIn: Alison Battisby
This podcast is sponsored by Vita Mojo.
About Vita Mojo:The future of your restaurant, built together.
Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks - in one fast, reliable and easy-to-use system.
Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic
Our SIlver Sponsors are:
Airship and Toggle
https://airship.co.uk/
&
Saved by Robots:
Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.
Visit Savedbyrobots.com to get in touch
About Mark Mcc:Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.
For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:
mark@supersonic.marketing
07881314385
S8 Ep. 144 FROM FINE DINING TO ARTISAN COFFEE AND EXCELLENT PUB FOOD WITH CHEF ASHLEY PALMER WATTS, CO-FOUNDER OF THE DEVONSHIRE AND ARTISAN COFFEE CO
S8 Ep. 143 HOSPITALITY'S NEW HORIZONS: TECH, SUSTAINABILITY, BRAND EVOLUTION AND GLOBAL INSIGHTS FOR LOCAL SUCCESS WITH DAVID CAMPBELL, GLOBAL CHAIR OF OLE AND STEEN
S8 Ep. 142 PINTS, PUB CULTURE, AND PERFECTION: A CONVERSATION WITH OISIN ROGERS, CO-FOUNDER OF THE DEVONSHIRE PUB
S8 Ep. 141 TECH-DRIVEN CUSTOMER EXPERIENCE AND THE HUMAN TOUCH WITH LIAM O’KEEFE, BRAND DIRECTOR AT BLEECKER
S8 Ep. 140 UNVEILING THE SECRETS OF SUCCESS IN THE HOTEL INDUSTRY WITH CHRIS WAYNE-WILLS, CEO OF CRERAR HOTELS
S8 Ep. 139 HOW TO USE OMNI-CHANNEL CAMPAIGNS AND HOSPITALITY TECH IN YOUR HOSPITALITY DIGITAL MARKETING STRATEGY WITH GEMMA BARTER, DIGITAL MARKETING MANAGER AT HONEST BURGER
S8 Ep. 138 A BUBBLY CONVERSATION ABOUT BUBBLE TEA AND USING HOSPITALITY TECH TO ENHANCE THE CUSTOMER JOURNEY WITH PAUL CUPP, MD OF CUPP
S8 Ep. 137 FROM HOSPITALITY OPERATIONS TO MARKETING TO HOSPITALITY MARKETING CONSULTANCY: ALAN ARMSTRONG’S STORY, SPACEMAN MARKETING
S8 Ep. 136 EXPLORING THE FUSION OF INDIAN STREET FOOD AND CRAFT BEER WITH BUNDOBUST FOUNDERS MARKO HUSAK & MAYUR PATEL
S8 Ep. 135 HOSPITALITY, HOME COOKING, AND LIFE LESSONS WITH MARK WOGAN, CO-FOUNDER OF HOMESLICE AND HOST OF SPOONING PODCAST
S7 Ep. 134 THE ART OF HOSPITALITY AND INSPIRATIONAL LEADERSHIP: PAULO DE TARSO’S TAKE ON THE INDUSTRY
S7 Ep. 133 INSPIRING CREATIVITY, SEASONALITY AND INCLUSIVITY IN THE KITCHEN WITH CULINARY EXPERT AND ENTREPRENEUR PAUL DICKINSON
S7 Ep. 132 GORGEOUS ROBBIE'S SECRETS TO CREATING A MEMORABLE SENSORY EXPERIENCE IN HOSPITALITY
S7 Ep. 131 HOW AIRSHIP CRM MAKES B2B MARKETING FUN WITH DAN BROOKMAN, CEO, AND SAM BROWN, CCO, OF AIRSHIP AND TOGGLE
S7 Ep. 130 HOW TO SET YOUR BUSINESS UP FOR DIGITAL SUCCESS IN 2024 WITH DIGITAL ROCKSTAR JACK EDGE, FOUNDER OF CUTTIN EDGE DIGITAL
S7 Ep. 129 EMPOWERING LEADERS: THE IMPACT OF COACHING IN THE HOSPITALITY INDUSTRY WITH SARAH CLARK, EXECUTIVE COACH
S7 Ep. 128 RUNNING A SUCCESSFUL, PEOPLE-CENTRIC BUSINESS AND CREATING A POSITIVE AND FULFILLING WORK ENVIRONMENT WITH PHILIP TURNER, FOUNDER OF CHESTNUT GROUP
S7 Ep. 127 HOW TO SUCCEED IN THE HOSPITALITY INDUSTRY WITH INDUSTRY LEGEND, ENTREPRENEUR AND INVESTOR IAN EDWARD
S7 Ep. 125 BUILDING A LIFE OF PURPOSE AND WELLBEING: INSIGHTS FROM SONIA FERRE, FOUNDER OF MAS QI WELLNESS RETREAT
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