WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Mariah Coz is the founder of Fearless CEO.
Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.
Full transcript and show notes
Follow Mariah on Instagram / Twitter / Facebook
Follow Fearless CEO on Instagram / Website / YouTube
***
TIMESTAMPS
00:00 - Selling WITHOUT Sales Calls
01:35 - Mariah Built Tiny Homes Before It Was Cool
03:00 - Taking In-Person Courses Online
05:30 - When Mariah Decided To Change Everything
08:21 - Organizing Webinars Is Like Being In A Punk Band
11:12 - Burnout Sent Mariah To The Hospital
12:22 - Pivoting To High Ticket Evergreen Sales
16:19 - Low Ticket vs High Ticket
17:23 - Live Launch Vs Evergreen Sales
19:57 - Are Course Prices Declining?
25:44 - Should You Sell High Ticket?
28:05 - What To Do When You’ve Underpriced Yourself
31:22 - How Big Does A Group Course Need To Be?
36:54 - Designing Your Own High Ticket Offer
42:37 - Creating Urgency In Your Offers
45:49 - Selling WITHOUT Making Free Content
***
RECOMMENDED NEXT EPISODE
→ #192: I coached Ali Abdaal on building a membership
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
#195: Why (and how) to ask your audience why they DIDN’T take action
#194: An honest conversation with my friend, Justin Moore (live from CEX)
#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.
#192: I coached Ali Abdaal on building a membership.
#191: Breaking down my $60,723 product launch
[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers
#190: Tony Santos – How to find, hire, and work with great video editors.
#188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
#187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
#186: Listener Q&A (Part 2) – Selling without feeling salesy, choosing what products to create, my future plans, and more.
#185: Listener Q&A (Part 1) – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.
#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.
#183: Thomas Frank – How to build a successful tutorial channel.
[GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)
#182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend
#181: Dr. K – The Harvard Psychiatrist helping creators with performance, burnout, and dealing with negative feedback.
[GREATEST HITS] #152: Paddy Galloway – The most sought-after YouTube consultant on the planet
#180: Q&A With Jay – Talking about money, managing your time, and trends that I’m seeing.
#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.
#178: Redesigning MY sponsorship strategy (feat. Justin Moore).
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The History of Literature
ReMade
Rocketship.fm
Green Eggs and Dan
Freelance to Founder