In this episode, I am joined by Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing. Amanda emphasizes that business owners should not feel intimidated by PR. She encourages them to explore how PR can benefit their business and enhance its success and visibility. Amanda acknowledges that even if business owners are unfamiliar with PR, there are ways they can leverage it to their advantage. She suggests that her book, "PR Confidential, Unlocking the Secrets to Creating a Powerful Public Image," could be valuable for understanding PR and its potential benefits. Ultimately, Amanda's message is that PR offers valuable business opportunities, and it is worth exploring how it can be utilized effectively.
Show notes:
[00:01:40] Writing in PR.
[00:03:49] Earned media in public relations.
[00:09:26] Different components of PR.
[00:12:08] Repurposing information on social media.
[00:16:06] Overly rehearsed speeches.
[00:19:40] Insight in musculoskeletal care.
[00:24:09] The role of technology.
[00:26:22] Press release distribution services.
[00:31:09] Don't be intimidated by PR.More About Amanda:
Amanda Proscia is the co-founder of Lightspeed Public Relations and Marketing. Before founding Lightspeed, Amanda worked in a variety of other agencies and businesses, spanning from the very large ones to the very small. An unexpected part of her experience has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is.
Resources from this Episode:
Website
Amanda’s LinkedIn
Amanda’s book: PR Confidential, Unlocking the Secrets to Creating a Powerful Public Image
Follow Dr. Karen Litzy on Social Media:
Karen’s Twitter
Karen’s Instagram
Karen’s LinkedIn
Subscribe to Healthy, Wealthy & Smart:
YouTube
Website
Apple Podcast
Spotify
SoundCloud
Stitcher
iHeart Radio
Dr. Alyssa Arms: Pros and Cons of Running a Niche Podcast
Dr. Mani Kukreja: Optimize your Health and Control Aging
666: Dr. Emily Scherb: Learning the Ropes of Circus Specific Care
Maurice Ashley: From Checkmate to Success: Life Lessons On and Off the Chessboard
DL Walker: Corrective Functional Foot and Ankle Therapy
Dr. Veronica Canada: The Physical Demands of Swimming and Diving: A Deep Dive
Vikram Sethuraman: The Insider's Guide to Remote Therapeutic Monitoring in PT Practices
Dr. Airelle Giordano: The Future of Sports Physical Therapy
Hannah Aylward: Healing Your Gut: Resolving Bloating and Restoring Digestive Health
Sheela Ivlev: Why Global Perspectives are Good for Health & Business Outcomes
TaVona Boggs, PT: Minimalist Marketing: How to Get More Eyes on Your Business by Doing Less
Dr. Sarah Troicky: A Journey to Success in Dance Physical Therapy
Dr. Jeffrey Gross: Demystifying Regenerative Medicine and Stem Cell Treatments
Dr. Eder Garavito: How to Harness the Power of Clinical Mentorship
Joshua Washington: How to Have Mission-Critical Performance Conversations
Dr. Liz Letchford, PhD, ATC: Understanding the Link Between Our Emotions and Our Bodies
Joe Friel: Training for Triathlons Over the Age of 50
Dr. Jenna Kantor & Dr. Stephanie Weyrauch: Year End Wrap Up: The State of Physical Therapy in 2023
Lisa Blue: Bridging the Gap Between Technology and Patient Engagement
Create your
podcast in
minutes
It is Free
The Relaxback UK Show
Good Nurse Bad Nurse
On Call With Dr. Anselm Anyoha
The Doctor’s Farmacy with Mark Hyman, M.D.
The Peter Attia Drive