Eight Minutes Dead: Sig Muller’s Cardiac Comeback

In this riveting installment of Life-Changing Challengers, host Brad Minus interviews growth-minded leader, coach, and soon-to-be author Sig Muller. A lifelong swimmer and former business-builder at companies like Accenture, Mayo Clinic, and AED pioneer Survival Link, Sig recounts the August 2024 backyard barbecue where he flat-lined for eight minutes—surviving thanks to friends who delivered CPR and a fast-acting defibrillator.

Listeners learn how that near-death experience sparked Sig’s “1,000 weeks” outlook, his 5 Percent Rule for spending time on what matters, and his mission to help others become “the world’s best” versions of themselves through gratitude, mindset, and purposeful action.

Timeline Highlights

• [00:45] Brad introduces guest Sig Muller—speaker, coach and former Division I swimmer.
• [03:15] Growing up in Rochester, MN: early-morning bike rides to double swim practices.
• [10:50] Consulting with Arthur Andersen, living abroad and joining General Mills.
• [18:30] Helping launch Survival Link and the first public-access AEDs.
• [24:15] Sudden cardiac arrest at a friends’ barbecue—and the 1 % odds he beat.
• [32:00] The “You Are the World’s Best” mantra, post-ICU amnesia and rediscovering purpose.
• [40:40] The 1,000-week mindset, 5 Percent Rule and launch of BeTheWorldsBest.com.

Key Takeaways

1. CPR + AED access saves lives—Sig’s odds of survival were