Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.
Paul shares his journey from building a successful marketing agency (PR 20/20) and being an early adopter of inbound marketing as HubSpot's first official partner to now today building the Marketing AI institute. Paul talks about why he's bullish on AI for B2B marketers and shares examples of how AI has streamlined tasks for his podcast, from scripting to content distribution.
Check out the Marketing AI Institute's "AI for B2B Marketers Summit" coming in June.
The conversation covers practical applications of AI in marketing, strategies for using AI tools effectively, and the broader implications of AI in the business world.
00:00 - Introduction: Guest Introduction and Episode Overview
01:30 - Paul Roetzer's Early Ventures into Information Products
03:00 - Success with the Agency Academy and Course Series
05:00 - Inventing a Point Pricing Model for Service Companies
07:00 - The Decision Against Building a SaaS Product
09:00 - The Importance of Building an Audience for Memberships/Courses
12:00 - Paul's Journey into the World of AI
15:00 - Establishing the Marketing AI Institute: Media, Events, and Education
18:00 - Explosive Growth of the AI Introductory Class
21:00 - The Emergence of ChaTGPT and Its Impact on AI in Marketing
25:00 - Challenges Before AI Breakthroughs in Language and Image Generation
28:00 - The Evolution of Paul Roetzer's Career and Focus on AI Literacy
32:00 - Transitioning from Service Business to Content Membership Model
35:00 - The Launch and Unexpected Success of the Podcast
38:00 - Implementing AI in Podcast Content Strategy and Creation
41:00 - The Significance of AI in Today's Marketing Landscape
44:00 - How Enterprises Are Adapting to AI Tools
47:00 - Practical Applications of AI in Marketing and Content Maximization
50:00 - The "Smart Intern" Approach to Using AI Creatively
53:00 - Paul Roetzer’s Tips for Utilizing AI Language Models Like GPT-4
56:00 - Discussing the Future of AI in Marketing and Business Operations
58:00 - Conclusion: Final Thoughts and Upcoming AI Events
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada
#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush
#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event
#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
We're Hiring for Content Marketing at Exit Five (Details Here)
#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand
#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)
#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)
#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5
#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)
#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)
#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)
#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches
#132: Growth | B2B Website Conversion Tactics with Talia Wolf
#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist
#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)
#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B
#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)
#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast