In this insightful episode of the Close it Now podcast, titled "Breaking the Ice: Winning Trust in Tough Sales Scenarios & Upcoming Events," host Sam Wakefield delves into the nuanced world of engaging with homeowners who initially appear closed off. The episode provides listeners with valuable techniques and mindset strategies to effectively open up conversations and build trust, even when homeowners are holding their cards close to their chest.
Sam shares practical action items that sales professionals can implement to navigate these challenging scenarios successfully. The episode emphasizes the importance of empathy, active listening, and tailored communication approaches to transform guarded interactions into opportunities for connection and understanding.
Additionally, Sam discusses his upcoming speaking role at D2Dcon7 in Salt Lake City from January 25-27, 2024, offering listeners a glimpse into what they can expect from this exciting event. He also announces the Close it Now In-Person Sales Training happening on March 21-22, an event not to be missed by sales professionals looking to enhance their skills and techniques.
This episode is a must-listen for anyone in the sales field, particularly those in the HVAC industry, who face the common challenge of engaging with reserved or hesitant homeowners. It's filled with actionable insights and updates on key industry events that are shaping the future of sales training and professional development.
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