Sometimes social media works and sometimes it doesn’t. For Matt Epstein, Chief Marketing Officer at Rippling, it is a little bit of both. In 2011, Matt went viral after uploading a Youtube video detailing why Google should hire him. It was also accompanied by a propeller plane with his URL attached, flying over the Google campus. Apparently, Google was not impressed, however, this bold decision ultimately worked in his favor. The video attracted many companies, which eventually led to the beginning of a fast-paced and fulfilling marketing career.
In this episode, Matt discusses his unconventional way of attracting Google’s attention and what it was like to pass on other companies in lieu. He talks about how his brashness, which as he puts it, is just a “chip on his shoulder”, attracted the attention of Rippling founder, Parker Conrad. Now, he is along for the ride as he surrounds himself with other like-minded “crazy ones.” Matt also shares his take on why generalists and marketing ops should be “first hires” in SMB and SaaS, and how when you’ve got something to prove in that space it only increases your ambition.
In this episode, we cover:
Links:
#192 CTO and Co-Founder Discord, Stanislav Vishnevskiy: Ship It
#191 CEO and Co-Founder Intercom, Eoghan McCabe: Second Beginning
#190 Co-Founder Cost Plus Drugs, Mark Cuban: Mavs to Meds
#189 Co-Founder Watershed, Taylor Francis: Worthy Missions
#188 CEO and Co-Founder Synthesia, Victor Riparbelli w/ Josh Coyne: Gorilla in the Room
#187 President & COO of AG1, Kat Cole: Wings to Supplements
#186 COO Asana, Anne Raimondi: Recovering Perfectionist
#185 CEO and Founder Netskope, Sanjay Beri: The Trenches
#184 Former CEO and Co-Founder Sun, Scott McNealy: In the Piñata
#183 CEO and Co-Founder Harness, Jyoti Bansal: Three-Layered Cake
#182 CEO and Co-Founder Cribl, Clint Sharp: Finding Traction
#181 CEO Transcarent, Glen Tullman: Problem Solving
#180 CEO and Co-Founder Verkada, Filip Kaliszan: Outlier
#179 CEO and Co-Founder Zapier, Wade Foster: Missouri’s Connector
#178 Author of “Radical Candor,” Kim Scott: Uncommon Sense
#177 President and Co-Founder Anthropic, Daniela Amodei: AI Hurricane
#176 CEO MongoDB, Dev Ittycheria: Edge
#175 CEO Snowflake, Frank Slootman: Amped
#174 CEO and Co-Founder Ginkgo Bioworks, Jason Kelly: Life Finds a Way
#173 Author of “The Qualified Sales Leader,” John McMahon: The Five-Time CRO
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