Rethinking SEO Content Strategy pt. 1 -- Loren McKechnie // Palo Alto Networks

Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. To create a successful SEO content strategy, it's important to rethink the traditional funnel and instead see it as a journey with your customer. This requires a focus on micro-conversions and creating valuable content at each step of the way. Today, Loren discusses enterprise SEO content strategy. Show Notes

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• Loren McKechnie: Website // LinkedIn
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• Benjamin Shapiro: Website // LinkedIn // Twitter

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