Welcome to Episode 98 of the Indie Business Podcast! On this episode, you'll meet Larissa Lewis of Jargon Gist in Pasadena, CA. This episode is chock full of fantastic tips to help you boost your content creation chops. It's also special to me because it's an introduction to the wonderful daughter of IBN's very first member, Kathleen Lewis. Larissa was a toddler in tiny tutus and pink ballet slippers when her Kathleen's membership application and payment landed in my inbox a mere few days after our website went live back in 2000. Fast forward to today, and I have the honor and privilege of knowing and loving Larissa as my “bonus daughter,” friend and team member here at IBN.
It is one of the special joys of my life to watch Larissa follow in her mother's footsteps as the leader of her own successful business, Jargon Gist, where she helps people take their content from sleepily head scratching to undeniably mind blowing. I cannot say enough about what a talented and skilled content creator Larissa is. You are in for a treat with the no-stress content creation tips and strategies she shares in this episode. You are going to want to take notes …
Sit back, relax and enjoy my interview with Larissa NOW!
Click the arrow to enjoy the Indie Business PodcastLet's unpack some of the most significant business and content creation insights Larissa and I discussed in this episode.
1. You are a content creatorNo matter what kind of business you have, you are also a content creator. You are a publisher, and it is vital that you figure out the best ways to create content that connects personally with the people who are most likely to buy your products and services. This connection is not a “one and done” type of endeavor. It's a process that requires you to create and share information on an ongoing basis, and while there are many ways to do that, social media is awesome because it's a direct bridge from you to your customer.
In this episode, Larissa shares something she calls “the Cinnabon theory” and you'll want to make sure you listen so you can use it to your benefit.
2. Just get startedI love how Larissa called this directive “the most annoying tip ever,” but it's true nonetheless. No matter the endeavor, if it's a challenge for you, you'll sometimes procrastinate or avoid it completely when all you really need to do is take a step forward and get started. Larissa reminds us in this episode that when it comes to preparing content, you need to figure out what motivates you personally and use it to get you going in the direction of taking action that you might not otherwise take. Do what's fun for you, and the only way to figure out what this might be is to get started. It's kind of circular, but life is like that sometimes. Get over it, and get started.
3. Embrace artificial intelligence (AI)Larissa described AI as a kind of souped up version of the type of predictive text that appears when you're texting someone and your phone begins to fill in your message based on a guess about what you're about to say. It's not always right as we know, and this is a good way to illustrate the double-edged sword that AI can be.
AI will give you a string of characters that you can consider incorporating into your marketing materials, but it can be bland and vanilla without your personal input — and as an Indie, you want to be anything but bland and vanilla. Don't miss Larissa's extremely informative revelations about AI, plus some super good examples of how to conduct effective AI searches for content you can use to market your business.
Resources and Links Mentioned in this EpisodeIn this episode, Larissa and I mentioned the following resources.
If you want to binge listen to previous episodes, you can do that here.
Subscribe to Indie Business PodcastIf you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on Apple Podcasts, Stitcher, Google Play or your favorite podcast platform.
Rate Indie Business Podcast, Tell Your Friends and CommentIf you enjoy the Indie Business Podcast, please rate the show on Apple Podcasts, and be sure to subscribe there to receive automatic episodes as they are released.
The post No-Stress Content Creation Strategies with Larissa Lewis of Jargon Gist – Indie Business Podcast Episode 98 first appeared on Indie Business Network®.
The post No-Stress Content Creation Strategies with Larissa Lewis of Jargon Gist – Indie Business Podcast Episode 98 appeared first on Indie Business Network®.
Let Your Customers Be Your Guide with Robbin Turner of Violet Botanical Skincare – Indie Business Podcast Episode 99
The Introvert Entrepreneur with Catherine Robinson of Wildwood Aromas – Indie Business Podcast Episode 97
The Joy of Getting Over Yourself with Kimberly Cross of Zhi Bath and Body – Indie Business Podcast Episode 96
The Power of Personal Pace with Artist Entrepreneur Rachel Beyer – Indie Business Podcast Episode 95
Make More Than Products with Chelsea Selby Randazza of Witch Baby Soap – Indie Business Podcast Episode 94
Life in the Expand Phase with Toushonta Hogan of Scentsational Soaps – Indie Business Podcast Episode 93
Overcoming Mental Health Challenges Through Entrepreneurship with Lauren Vanscoy of Essence One – Indie Business Podcast Episode 92
Grow Your Business by Solving People’s Problems with Tiana Coats of Winding Wick Candles – Indie Business Podcast Episode 91
A Supportive Spouse or Partner is Key to Business Success with Jennifer Watt of Jenny the Hemp Goddess – Indie Business Podcast Episode 90
Lakisha McMillian of Simply Unique [Indie Stories: Episode 89: Podcast]
Brittany Hogan of Nefertem Holistic Skincare [Indie Stories: Episode 88: Podcast]
Rhonda Walters of RareGlo [Indie Stories: Episode 87: Podcast]
Christie Krasteva of CEVARI [Indie Stories: Episode 86: Podcast]
Christine Mineart of Sent Nudes [Indie Stories: Episode 85: Podcast]
Patty Liu of Free Flow Botanicals [Indie Stories: Episode 84: Podcast]
Sara Jennetten of Blank Mason [Indie Stories: Episode 83: Podcast]
Nadja Renise of FEMMENOIRE [Indie Stories: Episode 82: Podcast]
Ayanna Jackson of Arbria Creations [Indie Stories: Episode 81: Podcast]
Mindy Cheng of Fyve, Inc. [Indie Stories: Episode 80: Podcast]
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle