Junea Rocha is the Co-founder and Chief Marketing Officer at Brazi Bites, a frozen foods better-for-your brand on a mission to spread joyful moments through delicious creations. Junea and her husband Cameron made the first batch of Brazilian cheese bread at home in 2009. Each bite brought a flood of nostalgia to Junea, which sparked an idea to share it with everyone. In 2015, Junea and Cameron pitched Brazi Bites on ABC’s Shark Tank and the Sharks fell in love, making it a must-have in grocery store freezer aisles across the country.
In this episode…How does a delicious, frozen, gluten-free, and good-for-you product with simple ingredients succeed in the market? And how do they stay competitive in the industry?
The Co-founder and Chief Marketing Officer at Brazi Bites, Junea Rocha, shares their journey of how they remain successful in the frozen foods industry. As much as brands focus on providing better-for-you products, Junea says they should also focus on taste, company culture, how they market their products, and the relationships they have as a brand. She also shares the challenges and lessons they have learned in running a successful frozen foods brand to help other brands achieve their goals.
On this episode of the Firebelly Social Show, Duncan Alney talks with Junea Rocha, the Co-founder and Chief Marketing Officer at Brazi Bites, about ways to succeed in the frozen foods industry. Junea explains why taste is important in creating your products, the pros and cons of being in the frozen foods industry, how to maintain culture in a fast-growing company, and successful marketing methods.
Doundrins Distilling: Weird, Delicious, And Community-Focused
Only Hot As Heck (Not Hell) – How Local Hive Launched A Honey Hot Sauce
Kerry Song On Abbot’s Beautiful, Authentic And Plant-Based Food
Astreas: Chocolate In Space
Drip Dash: Reimagining The Beverage Industry
Four Day Ray: Community Culture At The Core
Yaupon Brothers: Spilling The Tea On America's Only Caffeinated Plant
Scott Rice: Why Telling Your Story Matters In The Natural Products Industry
Emanuel Storch On Restaurant Quality Comfort Foods
From Music to Kombucha: Trey Lockerbie's Journey
Osena: The Only Sugar-Free Spiked Coconut Water In The World
Nick Brune On The Future Of Food
Happy Being: The World's Healthiest Drink
Bill Birgen: From Rocket Scientist To Food Waste Evangelist
Andrew E. Johnson: 700% Growth - The Goode Food Story!
Kris + Andee: Joyful Adventures In AF
Tia + Jill: Your Food Safety Duo
Dr Hops: The Best Of Kombucha & Seltzer
Michael Valenti: Making Everyday Occasions Memorable
David Mesa: People First + Mission-Driven
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show