"Should I work in advertising or marketing or something else?"
In this episode, we discuss what it's like to shift from advertising to marketing - and back.
Challapalli Kalyan Ram is based in Mumbai, India. From project/account manager to strategist to a consumer planning and research manager in Diageo and back to strategy, Kalyan is now running his own shop Wolfzhowl where they specialize in branding, research, and many other services.
https://www.linkedin.com/in/challapallikalyan
Dmitry Grobov is based in Moscow, Russia. He started out as a strategic planner and moved his way up to strategic planning director and is now the head of marketing in Xiaomi Russia. He uses a creative yet data-driven approach that helps him craft marketing campaigns and guide teams to success.
https://www.linkedin.com/in/dgrobov/
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Artificial Intelligence In Advertising - Toygun Yilmazer, CSO TBWA Istanbul
Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel
Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory
Top Ten Strategist Traits - Live From Hell's Kitchen
How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro
The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty
Brand Strategy In Venture Capital - Michael Miraflor
The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer
B2B Marketing Creativity - Carolyn Barclay and David Moore
The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square
The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer
Going Hard On LinkedIn - Alex M H Smith, Basic Arts
How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong
Your Personal Development Plan Template - Hell's Kitchen, NYC
Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India
Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
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