Hal Elron has become one of the most successful self-published authors in the world and is best known for his international best selling book, The Miracle Morning, that is now selling over 10,000 copies every month as a self-published book. He has earned over one thousand five-star reviews on Amazon and has cracked the code to creating an extraordinary income and impact as an author.
“The Miracle Morning is so simple, I never thought it would become this successful and change so many lives,” says Hal when he reflects back upon his start as a self-publishing author. Last week, he signed with China, making this country the 21st international publisher he has signed with since publishing his book. His book is currently the #1 best-selling book in Korea, #3 in the UK, and has hit #5 on the bookselling list in France.
“I believe the biggest difference between writing a book and writing a book that becomes a phenomenon is writing a book that changes people’s behavior.” No matter what your content, you can embed behavior change into your book. Hal’s advice for authors who want their album talked about two years from publication is to create a behavior change they can implement and become a daily part of the reader’s life.
Two quickly implemented suggestions Hal makes for authors to add behavior change to their book:
Write an affirmation in a downloadable PDF that reaffirms what your book teaches and have them read that every day Create a journaling process that your tribe can write in every dayHal’s The Miracle Morning is created around six practices:
Silence Meditation Affirmation Visualization Exercise Reading and JournalingListen in to find out how Hal grew his presence to the success of thousands of opt-ins per month, how he sold out his book events one month in advance and the importance of creating quality content and value for your followers. Learn how Hal scored an 80% opt-in rate, how he turned his one book into a book series and his secret sauce for success.
Show Notes
[02:37] Hal’s backstory of how he became one of the best self-publishers in the world. [04:53] How he has turned a book into a worldwide movement. [05:58] Behavior changes any author can inject into their content to make their publication memorable. [07:11] How Hal has created rituals and processes inside The Miracle Morning. [11:06] Hal chats about his experience with engaging his audience and translating engagement to 10,000 opt-ins per month. [12:15] He talks about his book events and how they grew over time. [14:17] Hal talks about how he scored 80% opt-in rate. [16:19] Offer five valuable bonuses at the end of your book. [17:54] How to turn one book into a series of books. [21:59] The secret sauce to Hal’s success. [24:16] Structure and process of onboarding a co-author. [26:44] Fee structure and royalty percentage of book sales with co-authors. [29:27] Hal’s process for international publication rights in over 20 countries. [34:03] Top three pieces of advice Hal gives to future or current book authors. [42:18] How his American television spots didn’t translate into book sales. [44:19] Hal’s advice on how to make your book into a movement. [46:44] Make sure to embed behavior change and pay it forward into your content.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Hal Elrod interviews Chandler Bolt Everything You Need to Know About Writing and Publishing Listen to Hal’s Podcast Connect with Hal on LinkedIn Miracle Morning on the web Find Hal’s books here Visit one of Hal Elrod’s Live EventsSPS 263: Ghostwriting 201: Secrets To A Great Ghostwritten Book with Sean Platt
SPS 261: Email Marketing + How To Build Your Email List with Igor Kheifets
SPS 260 Children’s Books, Pop Ups & Launching A Clothing Line with Princess Booker
SPS 259 Editing 101: Everything You Need To Know Before Hiring An Editor with Qatharina Wanders
SPS 258 $105k From My Book Launch Within 3 Months with Brian Luebben (From Passive To Passionate)
SPS 247 How To Format A Book + Atticus Overview & Deep Dive with Dave Chesson
SPS 256: Understanding AI To Grow Your Business (AI Deep Dive) with Chris Winfield
SPS:255 Brave Thinking & Growing Your Coaching Business with Mary Morrissey
SPS 254 Valuepreneurs, “Funderdome” & Publishing Before Your 60th Birthday with Steve Waddell
SPS 253 The Creative Process, Humor, And Becoming Prolific with Jon Acuff
Sold Out Coach + The Sage, Struggler, And Sherpa with John Meese
SPS 251 The 5 P’s Of Profitable Podcast Guesting with Dustin Riechmann
SPS 250 Network Marketing Lessons + “Go For No” Marketing Your Book with Ray Higdon
SPS 249 Using Your DISC Profile To Write & Publish A Book Successfully with Dr. Robert Rohm (Personality Insights)
SPS 248 The Jerry Springer vs The Oprah Approach To Writing About Tough Life Experiences with Paul Scanlon
SPS 247 Million Dollar Weekend: From $50 & A Weekend To $80M/Year In Sales with Noah Kagan
SPS 246 Using Atomic Habits To Write & Publish A Book, 4M+ Copies In 3 Years with James Clear
SPS 245 SPS Throwback Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview)
SPS 244: When Faith Fails: Writing About Your Faith As A Christian or Pastor…with Dominic Done
SPS 243: The Advisor Breakthrough: Using A Book To Get Clients & Referrals with Shawn Sparks
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money