Creator Lab - interviews with entrepreneurs and startup founders
Business:Entrepreneurship
Kallaway is creator with a passion for producing content centered around a tech and cult brands. He has generated over 100 million views and amassed a large following across social media.
Subscribe & watch on YouTube:
https://youtu.be/etQpm_bQJH8
Timestamps:
[00:00:00] - Intro
[00:02:22] - Kallaway’s Backstory
[00:17:07] - Distribution is King
[00:20:57] - Why Short-Form Video?
[00:28:56] - Actionable Advice on Creating Content
[00:52:41] - Why Writing is the Most Important Skill
[01:03:33] - Inside Look at Kallaway’s Script Layout
[01:05:59] - Kallaway’s Equipment
[01:10:24] - Kallaway’s Editing Process
[01:32:35] - Psychology of Creating Content
[01:44:57] - How to go viral
[01:49:37] - Newsletter Insights
[01:55:26] - Thoughts on Monetization
[01:59:52] - Becoming a Full-Time Creator
Links Mentioned
Kallaway’s Personal Website
Kallaway’s Twitter
Espresso Letter
TikTok Example 1
TikTok Example 2
TikTok Example 3
Camera
Lens
Capture Card
Microphone
Recording Software
Youtube Downloader (Downie)
Premiere Keyboard Shortcuts
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