Beyond the To-Do List - Productivity for Work & Life
Business:Careers
This week it’s my pleasure to welcome Carlos Alvarenga for a chat about his new book, The Rules of Persuasion: How the World's Greatest Communicators Convince, Inspire, Lead--and, Sometimes, Deceive. Carlos is an independent researcher and author. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H.Smith School of Business at the University of Maryland. Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture.Carlos is a doctoral student in Language, Writing, and Rhetoric at the University of Maryland. He holds a B.A. in Humanities and Classical Greek from Hampden-Sydney College and completed the Post-Baccalaureate Program in Classics at the University of Pennsylvania.
In this conversation we delve into the compelling world of persuasion, an art and a science that influences every aspect of our lives. Carlos, not satisfied with the existing literature on the subject, draws inspiration from Aristotle's foundational work on rhetoric to craft his groundbreaking book. We will unravel the subtleties of persuasion—as the act of shaping beliefs within a community—and how it distinguishes itself from manipulation and coercion. As we dissect Aristotle's three persuading factors—character, argument, and emotion—we'll explore the modern-day applications of these ancient concepts, from social media strategies to political campaigns. Carlos will guide us through his metaphor of the periodic table of persuasion and the vital role language plays in shaping our reality.
In addition, we discuss the shifts in teaching persuasion post-World War II, the emergence of augmented intelligence, and how technology like deep-fakes are testing the limits of authenticity. Carlos also shares personal anecdotes, emphasizing the potency of storytelling, and offers insights into creating messages that resonate deeply with audiences regardless of their background or educational level.
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Related Episodes and Links to Content Mentioned In This Episode:
Kevin Costner’s Eulogy For Whitney Houston
What’s Going On Tops Rolling Stone’s 500 Best Albums of All Time
Terri Sjodin on Improving Your Presentation Skills and Public Speaking
Kasia Wezowski on Open Body Language & Compassionate Communication
Charles Duhigg on the Super Power of Clear Communication at Home and Work
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Connect with Carlos:
Website
Book
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Connect with Erik:
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