From starting a poinsettia business as a kid, to making and selling her own greeting cards, Casa Dragones CEO and co-founder Bertha Gonzalez knew she was an entrepreneur from the start. But when she fell in love with the agave fields on a tour through Tequila, that's when she found her passion. In this episode, hear how Bob and Bertha decided to launch a tequila company together, why Bertha decided to place her brand around chefs and artists rather than traditional celebrities, and how locating the spiritual home of the product has helped guide so many of Casa Dragones' branding decisions.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
Pitbull: “Anything you love you have to fight for.”
Ryan Seacrest: “I celebrate people, but I’m not the star.”
Andrew Jarecki: “People really do want to tell you their story.”
Rob Reilly: “Be a fountain of ideas.”
Scott Borchetta: “This is the future – we better figure this out.”
Kenneth Feld: “People make an organization.”
Kellyn Smith Kenny: “The working world is a team sport.”
Math & Magic Returns Thursday, February 29th
Ted Leonsis: “People want purpose.”
Howard Makler: “Your brand is a fingerprint of your behavior.”
Jacki Kelley: “Don’t be afraid to zig and zag.”
Jon Bon Jovi: “It comes down to truth.”
Angela Yee: “Every time I learn something, I want to bring it to people.”
Paris Hilton: “I love to be someone who is underestimated.”
Gwyneth Paltrow: “Transaction can actually be a service”
Allen Grubman: “I’m a businessman first and a lawyer second.”
Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”
Math & Magic Returns March 30th
Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”
Christian Juhl: "I have to predict the future just slightly better than everybody else."
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Stuff You Should Know
Stuff They Don’t Want You To Know
Stuff You Missed in History Class
Aaron Mahnke’s Cabinet of Curiosities
Stuff To Blow Your Mind