Two years ago, it was predicted that every creator would have a social token, which would enable fans to bet on that creator and invest in their success. That clearly hasn’t panned out, and in their place, NFTs have become much more popular as a mechanism for creator monetization. We discuss why that is (psychological ownership!) with Matt Alston, the co-founder and CEO of Bonfire, a no-code website builder for web3 creators, brands, and communities. Bonfire enables creators to build web3-enabled spaces to host their community for drops, exclusive content, and token-gated events and experiences. Before Bonfire, Matt was a product manager at Uber focused on Rider Loyalty & Rewards, where he helped launch Uber’s loyalty program Uber Rewards, which has since been merged with their subscription offering to create Uber One. We discuss the lessons learned from Uber’s rewards program as it pertains to airdrops and using tokens as an incentive in web3.
Documenting the Creator Economy with Avi Gandhi
AI music with Holly Herndon, Mat Dryhurst, and Jesse Walden
TikTok’s Creator Strategy ft. Paul Marvucic, Head of Product Marketing
DAOs Explained ft. Tracheopteryx
The Rise of Fashion NFTs ft. Dani Loftus
Ethereum Explained ft. Preethi Kasireddy
Is Crypto *Actually* Destroying the Planet?
DeFi Explained ft. Nat Eliason
A Look Inside Pinterest’s Creator Strategy
Braintrust’s Founders on How to Run a Decentralised Marketplace
Should Creators Own Their Means of Creation?
Li Jin on the journey behind Variant’s new $110M fund to back the ownership economy
Packy McCormick on Web3 (how he got sucked in)
How Crypto Projects Like Loot are Rewriting the Playbook for Building Communities
Understanding The Culture and Commerce Driving NFTs, with Kyle Chayka
Building a Driver-Owned Alternative to Uber and Lyft
Playing Games to Earn a Living in the Metaverse
Inside the Longform Content Game at Twitter
Jarrod Dicker Is Thinking A Lot About ‘Web 2.5’
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