The Duct Tape Marketing Podcast
Business:Marketing
In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment.
The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI.
More About Mike Volkin:How to Master the Science of Learning
How to Win The Consumer Boredom-Span
How to Navigate the New Era of SEO
How To Tell Data-Driven Stories
How to Be an Entrepreneur in 2024
The Art of Posing Quality Questions
Gain Freedom With The "Hands-Off" CEO Blueprint
How to Balance AI Magic with Human Expertise
The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership
Mastering Delegation
From Mentee to Mentor: Crafting a Path to Professional Growth
The "Bonfire Moment": How to Solve People Problems for Startup Success
Inside Out: Unlearning it all and Building Leadership from Within
The Silent Power of Entrepreneurial Self-Exploration
The Ultimate Recipe for Ranking
Navigating Global Relationships
How To Hire a Fractional CMO
Remote Work Revolution: Drive Sustainable Growth with Virtual Teams
How to Achieve Remarkable Sales Results Every Time
Navigating Failure in Entrepreneurship
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