B2B Agility™ with Greg Kihlström
Business:Marketing
Today we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes.
To help me discuss this topic, I’d like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise.
Resources
The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
#12: Building a culture of experiementation, with Kirsty Dawe, Webeo
#11: Why Good B2B Startups Fail, with James McCormick
#10: Thriving among change with Steve Blum, Autodesk
#9: Building incentivization that performs with Arnab Mishra, Xactly
#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company
#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr
#5: The importance of customer stories with Evan Huck, UserEvidence
#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group
#1: B2C Expectations in a B2B World with Chris Costello, Amazon Business
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
AI Explored
The Goal Digger Podcast