You know you need to move your non-profit from a transactional model to relationship-based fundraising, but maybe you’re not sure where to start, or how to get everyone on board and fully invested in this change. That’s exactly the challenge that the American Cancer Society faced three years ago, when they decided it was time to adopt a new approach to major and mid-level gifts. Since then, fundraising revenue for these areas has doubled. How did they do it?!
Tune in to hear their story firsthand. This special podcast episode is a replay of a webinar we hosted, featuring special guest Ruth Ann Dailey, the Senior Vice President of Philanthropy at ACS.
We hope this conversation will inspire you to tackle whatever changes need to be made at your organization so that you can create more authentic relationships with donors, grow your revenue, and achieve your organization’s goals.
If you want to champion a change in your organization’s fundraising strategy, the first step we recommend is actually how ACS got started on their path: our free donor file assessment. There is no obligation to work with us when you do this assessment, but it will give you actionable information about the health of your donor file, problem areas, and your potential revenue over the next 5 years. Fill out the Free Donor Assessment here.
“I would say the game changer was the assessment of our data.” - Ruth Ann Dailey
Show Highlights: In this episode, you’ll learn about…
Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, planned giving, developing compelling donor offers, and strategic leadership and organizational development. You can learn more about we can partner with you at www.VeritusGroup.com.
Additional Resources:
What to Do When You Inherit a Caseload
Mapping the Donor Journey: A Pipeline Health Checklist
How to Get a Donor Meeting Back on Track
Celebrating Women in Fundraising, Featuring Yolanda F. Johnson
Yes, You Do Need to Ask All Year Long!
Working From Your Energy: Bringing Your Best Self to Your Work With Donors
Finding the Right Job: Tips from a Non-Profit Recruiting Expert
How to Get Yourself Transitioned into the New Year
How to Be an Effective Non-Profit Leader and Manager
An Interview with the American Brain Foundation
How to Meaningfully Transition a Donor Relationship
It’s Time to Move on From Moves Management
How The Veritus Way Changed Our Work with Partners: An Interview with the East Texas Food Bank
How to Talk About Fundraising Within Your Organization
The Basics You Still Don't Have Down
The Three Legs of a Successful Planned Giving Program
How to Be More Efficient in Your Year-End Planning
Re-Release: What’s Holding You Back from Investing in Major Gifts?
Can We All Just Get Along?
Re-Release: Five Things Every Fundraiser Should Do in the Summer
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Advocacy Scoop Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications