Emerging brands often find themselves in a competitive marketplace full of established brands. With only a dream and a tight budget, how can these new brands, which are typically rough around the edges, become successful?
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Dan Rowe, the founder of Fransmart, shares his insights on franchising and growing emerging brands. He has solid experience taking early-stage, emerging brands to new heights of success using his proven framework.
In today's conversation with Erik, Dan shares insights on shaping a rough concept into a successful brand and the importance of brand and concept in franchising. He discusses the transformation of a brand's look and feel and the franchising business system.
Dan emphasizes the magic of a successful brand and the power of membership pre-sales. He also highlights the value of learning from successful people and the pitfalls of ego and poor fundamentals. Overall, Dan provides valuable insights for anyone interested in franchising, whether as a franchisee or a franchisor.
Tune in to gain indispensable insights for navigating the franchising world, especially as you grow and scale your business and become a multi-unit franchisee.
“There's no money in single-unit franchises. All the money is in franchises with five or ten or more units.” - Dan Rowe
In This Episode:
- A Brief Background About Dan Rowe and Fransmart
- Similarities in Growth Strategies for Emerging Brands
- Balancing Visionary and Operational Roles
- Founder's Leadership Lid
- Shaping a Rough Concept into a Successful Brand
- Hiring the Right People for Marketing and Sales
- Single-Unit Franchising vs. Multi-Unit Franchising
- Building a Business for Saleability
- Working with Smart Advisors and Investment Bankers
Resources:
🌐 Consult with Erik: https://form.jotform.com/222685728939070
🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
Connect with Dan Rowe:
💼 LinkedIn - https://www.linkedin.com/in/danrowe3/
🌐 Website - https://fransmart.com/
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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